Web site in progress for wedding officiant

I am currently working on a new web web site for a St Louis wedding officiant. 

At the start of any project, as part of the discovery process, I asked my clients to send me a few URL's of web sites they like and ones they don't. From the sites they send, I can get a really good idea of the looks that appeal to them and vice versa.

My client on this project did a great job picking out sites. I did a search on wedding officiants and about 90% of the sites out there are awful - bad design, impossible navigation, no call to action, unpolished and generally just yucky. 

I can gaurentee that the site created for my client will NOT be in that 90%.