An Identity in action

We have recently been working with Building Products Corp, of Belleville, Il, in the development of a brand identity for a new division, Bella Stone.

They are already putting the logo we designed into their marketing efforts, its great to see their identity in action!

A logo makeover

One of our newest customer is MAC, Motor Appliance Corporation. We have been working with them for a few months on a whole range of graphic design projects including business card design, label design and one of or latest project a rework of thier logo

We will shortly be turning our attention to their web site, applying the new logo and a general update.

New Logo for St Louis Investment Company

Here is one of our latest logo projects and a great testimonial from the client:-

"Wonderful job. I think this represents a wonderful graphical representation of what Chrysalis is trying to portray. The color green is the color of growth, nature and money. The logo with the circle transforming into a diamond presents a wonderful embodiment for what Chrysalis offers. Thanks for all your help in this."

New logo for St Louis Jazz Cafe

Here is one of our latest logo projects for St Louis Jazz Cafe, a new venture opening soon in downtown St Louis.

As with all of our projects, from logo to web design, client collaboration is very important. Some clients have great ideas of there own, as was the case with this project. In these situation I ask they sketch out their thoughts so I get a better understanding of thier ideas and interpret accordingly.

Here is the sketch provided by this client

New logo design for a St Louis Service

Here is one of our latest projects, a logo creation for Outlook Today, a St Louis based Microsoft Exchange host.




With the logo complete we have now turned our attention to creating a web site

Branding project in progress

We are currently working on a branding project for The 4449, a boutique condo and townhome construction, on 4449 Olive Street in the Central West End.

The project encompasses a logo, web site, 30 ft high building banners and brochure.

Logo for a new St Louis restaurant.

Opening this spring in downtown Kirkwood is a new Mexican restaurant, Amigos Cantina.

We are currently in the process of creating the branding elements and have started with the logo.



The branding project includes everthing from business cards, letterhead and web site to a fun custom designed kids menu. I had the opportunity of sampling a dish created by the chef recently. It was fabulous!

New Logo for Hartshill Youth Theatre

We have recently completed a new logo for Hartshill Touth Theatre.

This logo was designed to evoke a fun group and the color palette was selected to compliment the group's school logo.

Letterhead Design

We have recently created a letterhead for The Mark Cassorla Memorial Fund

Our latest logo creation: MyKnowIt.com

We have just designed a new logo for MyKnowIt.com

Do you have a "home made" logo?

In my years as a graphic/web designer I have had my share of projects where my requirement was to fix what was not working... whether it be a web site full of broken links or a logo which is not in a format suitable for a particular application.

Most of the fixer-up projects currently coming across my desk are "home made logos" Very often I encounter logos that have been created for a particuar application, e.g. a web site where a low resolution design (72dpi) is king. A client wanting to use the logo in print application now ruuns into problems since low resolution is not acceptable. The only option is to re-create the logo.

If you have a home made logo and are running into problems visit us at www.indigoimage.com to see how we can help.

New logo designed for St Louis Property Values

We have recently completed a logo design for St Louis property Values

New Logo for School Lunch Solutions

We have recently designeda new logo for School Lunch Solutions and their web site is currently in production.

New Logo for Bay Side Press

We have recently designed a new logo for a publisher of music educational products, Bayside Press

Shopping for a logo designer?

My tool of choice for logo design is Adobe Illustrator.

Adobe illustrator creates vector artwork .. for the technically interested it defines each creation in terms of mathematical points and paths.

This means that the creations can be scaled with no loss of clarity .... a must for any logo. If you are in the process of shopping for a logo check to see the format in which the logo will be delivered.

A .ai or .eps file will mean that your logo is being designed as vector art.

Here at Indigo Image, logos we create are delivered in a number of formats including .ai and .eps.

Design of Classroom Logo

We recently completed the design for a classroom logo for Rockwood school district's Center of Creative Learning.

The logo for a 5th grade Biotechnology unit will feature on a class room banner.

Logo for St Louis Wedding Planner

We have recently created a logo for a St Louis Wedding planner, Sarah Grus

and are currently working on her web site. www.sarahgrusweddings.com

To view more of our logos check out our portfolio at www.indigoimage.com/print_design.html

New Logo for Inspiranza Designs

We recently created a logo for a new business, Inspiranza Designs. The client was looking for a free flowing casual logo with a Tuscan feel.

Logo Design Essential

A quick tip today.

When having a logo designed always ensure it is being created as a vector illustration as opposed to a pixel illustration.

Designed as a piece of vector art it will be scaleable without any loss of clarity. If designed as a pixel illustration this will not be the case ..enlarging it beyond the size at which it was designed will cause loss of detail and a general fuzzy effect.

Here at Indigo Image we always design logos as vector art.

A brief history of the logo

Logos first appeared in the 19th century as the industrial revolution and printing processes gained momentum.

Up until this time products had been generally made locally and on a small scale often by hand. With the invention of machines the same products could be manufactued faster and cheaper. It was the first time products were made on a large scale in a central location and distrubuted far and wide.

For manufacturers to succeed in this newly competitive and anonymous marketplace it was important that their products could be easily differentiated, but at that time, a significant part of the population was still illiterate. The solution was to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. Hence the birth of the modern logo!

A new logo design for Beadazzlin!

The owner of Beadazzlin!, a producer of high end jewelry, recently contacted us to re-design thier logo. The original logo was professionally designed, but they had never been happy with it... in fact their comment was yuk!

The company needed a high end yet dynamic image to reflect the high end nature of their products.

We produced a number of concepts and worked with a number of fonts and colors.

This is the final result.