Revamp for Online Country Decor Store

Giving a website a facelift is quite possibly my favorite type of web design work. As much as I love designing websites from scratch, there is something very gratifying about taking something that is a little worn and faded and injecting some much needed love into it!

That is exactly what I have done with In the Barn Treasures, an online country decor eCommerce site. I mentioned them a few weeks ago, they are my first new local client since relocating to Lancaster PA.

Here is the home page of their new site

and before we dig into what I did lets take a quick look at the before

before in the barn treasures

Clearly there is a huge visual improvement but this project was not all about producing a better looking site.  We wanted to address a number of issue

Search Engine Optimization

We started with extensive of behind the scenes work addressing search engine optimization. The site is built on Volusion but was using none of it’s built in SEO tools. After a market analysis we pulled together a list of keywords and got to work enriching the site, renaming page file names, image names, and generally working in our key words wherever appropriate. Every single product in their catalog was optimized.

Visitor Engagement

Getting a user to do what you want them to do once they reach a site is a skill. First of all you need those few vital few seconds to convince them this is a site worth looking at, so a professional enticing look and feel is a must. Then “Call to Actions” come into play. We completely reworked the content of the home page, removing a slideshow that really achieved very little in terms of usability and replacing it with distinct call to actions which directs users to the newly reworked product categories

The objective here is to give a user quick visual prompts and not make them think too much!

We also added a featured product section which is dynamically driven.

We continued improving user engagement on the category homes.The original site had tiny photographs which hardly enticed the user to click further. There was also a “landscape/portrait” mismatch.

We gave each category a simple graphic banner, a title..great for SEO and a brief introductory paragraph. Then working from the original raw product photograph we adjusted them for better exposure, resized them so all the photographs were now identical in size, gave the each a keyword rich name and uploaded everything again. The result, a much more appealing category home page with photographs that are big enough to entice further clicks.

The product pages were also enhanced with much larger photos and keyword friendly descriptions of each piece.

in the barn treasures country decor product

Internet Marketing

Once the site was in ship shape condition from a usability and SEO standpoint it was time to re-launch it to the world. It has been submitted to all the big players (and lots of little players) in the search engine world and all the products uploaded to Google Shopping

We also created a number of social media profiles including Pinterest, Facebook, Scoop.it, Fancy, and  Wanelo

Check out the site at https://www.inthebarntreasures.com and browse through their catalog of wonderful country home decor products!

New website For Children’s Author

Launched today is a brand new website for children’s author Gary Scholar.

children's autor website

Gary has written a series of 39 children’s books – BAP Books – Believe Anything’s Possible. They address issues many kids struggle with such a bullying, illness and overcoming fear but also issues like losing a parent, adoption and foster care. All of his book are available through Amazon.

Gary first came across our web design services when we launched a website for a St Louis Children’s author in 2006. He kept our contact details on the back burner and touched base with us in the Fall last year. By that time we had relocated to Chicago which is where he is based. We had obviously made an impression for him to reach out after all those years!

The website we created for him is very colorful and designed to appeal to both children and adults alike. We categorized his books into 8 series and built the site around them

Built on the WordPress platform the website is mobile friendly and designed to easily accommodate further books.

Gary is thrilled with the site and this is what he had to say

“Zoe, thanks so much for being so professional, knowledgeable, creative and loving as you made my website come alive in such a wonderful creative way. You are an absolute joy to work with and I’m sure down the road I will be using your expertise again.”

New eCommerce Website: OperationHeatJac

One of the things I love about my job is learning about different industries and products. Over the years I have become acquainted with industrial washing machines, airplane parts and body wipes to name a few products and gained an insight into the world of interior design, senior living services and wholesale food. It is all fascinating.

This learning journey continued when I began work on a project for OperationHeatJac. They approached me last year looking to develop an eCommerce web site to sell their very novel product – a personal radiator to be worn by staff in the operating room. I had no idea the OR was such a cold room. While the surgeons like to have the room freezing to help them remain comfortable while under stress and beat the heat kicked out by the lights, other staff members can really suffer.

The product they developed is worn around the torso and acts as a personal warming device.

operationheatjac personal radiator

It can be powered in three different ways, by rechargeable batteries, a plug-in transformer or air activated warmers.

We kicked off the project with the creation of a logo for the company which I shared here and went on to develop a very clean look for the web site.

ecommerce web site

ecommerce web site

We provided everything to get this site up and running from domain name registration, hosting, SSL (Secure Sockets Layer) integration, web design and development and internet marketing. We even helped the client solve their photography issues by suggesting they purchase a dress form to display their products during the photo shoot.

The site is built on the WordPress platform and uses WooCommerce to provide the eCommerce functionality. Visit it at https://www.operationheatjac.com/

A Lancaster Farmhouse Decor Company

I am delighted to have just secured my first local client, In the Barn Treasures, since relocating to the Lancaster PA area.

in the barn treasures lancaster country home decor

They offer a wonderful collection of rustic/farmhouse/primitive home decor pieces but need a little help getting their website performing well in the search engines and engaging their users. Helping small businesses succeed in this arena is a real passion of mine and I am really looking forward to working with them.

I connected with them in rather a non traditional way.

A few times a week I take a walk up the hill behind my house and after huffing and puffing up quite an incline I am greeted by a stunningly beautiful red barn. Of course I had to photograph it and it was one of the first beautiful photographs I featured in my new blog category  “The Eye of the Lancaster Web Designer“.

barn pa lancaster

While doing some internet marketing for Indigo Image, I noticed on Google maps the barn was flagged with a location marker. Intrigued I clicked on it and learned about In the Barn Treasures. Visiting their website I could see it needed a little help so I contacted the owners to introduce myself and also sent them the photo I had taken of their barn. It opened the door to a meeting …

The star mounted on the barn is know as a Barnstar and decorations of this kind are considered good luck. Certainly good luck for the Lancaster Pa Web Designer!

New website for Interior Designer

It’s a great compliment when I get repeat business from a client, particularly when I have just moved over 700 hundred miles away from them. As the Lancaster PA web designer, I will do whatever it takes!

I have been working with interior designer, Suzanne Falk, for a number of years now and helped to bring her vision of an online interior design experience alive, with the creation of Interior Design 2 Go. While the website offers a budget friendly approach to hiring an interior designer, Suzanne needed an additional portfolio site to feature her custom design work, particularly as she is currently getting quite a bit of attention in the media.

Launched today is her brand new web site –suzannefalkinteriordesign.com

The site is a very minimalist but powerful presentation of her work.

interior designer website lancaster pa and is of course mobile friendly.

nterior designer website lancaster pa

Suzanne is delighted with it

“Wow, this looks amazing. So excited! You did a fabulous job, can’t thank you enough”

I am so grateful for my clients who continue to “follow” me around the country!

New Podcast Website for Kids

Launched this week is a brand new website for kids, CozyCornerPodcast.com

The site has a very simple design, created to appeal to pre-k kids and their parents. Each day it will feature a new audio story – all the stories are original and also include relaxation techniques designed to help the little listeners unwind and prepare for bed.

cozy corner podcast website

The stories are organized as podcasts enabling listeners to easily subscribe and use a multitude of devices to enjoy.

Exploring Lancaster – The Eye of the Lancaster Web Designer

Moving and relocating a company is hard work … I will not lie. However I have moved around quite a bit all my life and while there are pros and cons about every place I have ever lived I always like to concentrate on the pros.

Lancaster Pennsylvania is absolutely beautiful. It has rolling hills, picturesque farms and red barns dotted all over the place. I love to snap photographs of the delights I see while out an about and as a result have started a new blog category …The Eye of the Lancaster web designer . It will feature fun and beautiful photos of things which catch my design eye.

Enjoy!

Indigo Image is Moving to Lancaster PA

This week marks a 700+ mile move for web design company, Indigo Image. We are relocating from Chicago to Lancaster Pennsylvania.

lancaster pa web designer

This is not the first time we have moved. We relocated from St Louis in 2010 and quickly established a healthy client base here with clever re-optimization of our website and lots of strategic networking. Moving has never meant we abandon our clients. Although face to face meeting are a lot harder we go the extra mile with email and phone communication – our move from Chicago from St Louis saw no loss of clients and we strive to have the same success with our move to Lancaster PA.

We are looking forward to meeting business owners in Lancaster looking for a creative partner they can truly rely on. From web design to graphic design, internet marketing and hosting services, we provide the small to medium sized business owner everything they need to have  a successful internet presence.

New Web Site for Dog Bath in a Pack

Launched today is a brand new website for Dog Bath in a Pack. www.dogbathinapack.com

dog bath in a pack website

The site was designed to promote and sell a novel wipe to clean up dogs on the go. Mucky paws or worse can be easily cleaned up with these oversized wipes that come individually packaged.

We created a very appealing look feel for this site…who doesn’t love a sweet puppy and sprinkled the excellent product testimonials throughout. The order processing is carried out by bodywipecompany.com (who distribute the product) and to ensure consistency between the two site we used a similar color palette and layout. The coupon and chat functionality across both site is also identical.

A custom blog was also created for the site for product marketing.

New Logo for Chicago Small Business

I started working recently with a new Chicago small business that has developed a novel way for medical staff to stay warm in the operating room. I had no idea that OR’s were kept so chilly and that many theater staff really suffer in these frigid conditions.

We are in the process of creating a new website for their product, OPERATIONHEATJAC, but the project kicked off by creating a new logo.
Operation heatjac logo design

The logo conveys a sense of warmth with both a warm orange color choice and a stylized flame incorporated into the design.

The website will be launched the beginning of 2017… see here