Website Redesign: A Gallery of Before and Afters

There is something very satisfying about looking at before and after transformations regardless of the medium.  Think about the TV shows ” What not to Wear”,  HGTV’s  “Devine Design” and even “Hoarding-Burried Alive”  They are all about transformations – making something or someone look and feel better.

Now as a website designer I can’t make a site “feel” better but I can make the user experience more enjoyable and less fraught.

Amateurish to Professional

Site visitors will form an opinion of your site within the first 3 seconds of looking at it. It is important to make those seconds count with a professional look/feel.

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Drab to Fab

A simple shift in color palette and a few graphic tweaks can make a site go from drab to fab. This site was transformed into a more fresh and invigorating experience, which was much more appropriate for the products it promotes.

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Getting the visitor to do something

A call to action or getting a visitor to engage and do what you want them to,  in this case donate.

chicago_website_redesign_4 Content Reorganization

The bigger the site the more important it it to have a well thought out navigational system ensuring your site visitors can find what they are looking for quickly and with the minimum of effort.

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Don’t Make Me Think

If your visitors have to work too much when on your site, then you have a problem-they will be hitting that back button.   The same is true if they don’t understand what you are offering as was the case with the original Paper Shower web site.

 

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