Building a brand image

Last year I was contracted to build a brand image for an online small business radio start up. As a web and graphic designer, these are favorite types of projects and I have been fortunate to enjoy plenty over the last few years. From a designers standpoint the  real beauty of a complete brand image project is that you get to start with a completely blank canvas.

Various circumstances meant that the Small Business Radio was unfortunately never launched but I thought I’d share with you today the elements I created.

The starting point was naturally the logo which was then incorporated into a business card.

Then came the look and feel of the web site. It needed to accommodate a custom designed media player and a space for ads.

and lastly a set of banner ads to promote the site before and after it’s launch

It was a really fun project to work on and I was disappointed it never made it to the launch stage. I think it would have been a great resource for all of us small business owners.

2010 © St Louis Web Designer

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