“Your Creative Partner” – that is our tag line and is the phrase that really encompasses everything we do.
While our big creative projects are things like website or logo design, we also offer design services for small businesses looking for creative input on projects such as presentations or even the conversion of concepts into digital formats…really anywhere they need a creative partner.
A great example of one of these smaller projects is this pattern creation for a local Chicago realtor. They contacted us with a simple sketch of what they wanted and need a digital file which could be scaled so they could print. The plan was to produce some framed artwork.
We whipped up the concept in Adobe Illustrator
It was time.
Our previous brand image has served us well but we have been wanting to shake things up and redesign it for over a year now. Finding time has been difficult but we have finally rolled out a new brand image for The Chicago Web Designer, Indigo Image.
Lets start at the beginning with the first thing we tackled … an update of our logo.
We have dropped our rectangular icon replacing it with a circle but the “pathway” shape remains the same, the color indigo is now complimented with a fresh blue. We also updated the typeface to a less boxy font. While the logo is not a million miles away from where we started it is definitely fresher. The circular icon is nicely compatible with the size and shape restrictions for many social media profile icons ( see what we mean by checking out our Google + page)
One of the main drivers behind the redesign of our website is the fact there has been a huge surge in traffic from mobile devices such as tablets and smart phones. The growth is so massive it is actually predictedÂ web traffic from these devices is set to pass traffic from desktop computers this summer. While we had coded our previous design to react responsively ( see this blog post), time constraints meant that we didn’t redesign …just recoded. It was a good stop gap but needed fixing!
Both the design and the code has now been optimized for viewing on any device.
The re design gave us the opportunity for some content re-organization. The main area we reworked was the portfolio section. It is now split into four categories
We used chunky tiles to navigate portfolio items and finger friendly navigation buttons to switch between portfolio galleries.
Our re-branding has been carried through to our social media profiles
Here is our Facebook page
and our Goggle + page
and a new look for our Twitter profile
in branding, Chicago Branding, Chicago Graphic Design, Chicago Web Designer, Responsive Web Design, Web Design Projects
Back in the fall I created a print ad for Chicago based small business Paper Shower. Quite often when I create pieces for print I never get to see the finished product…which is fine, but I never turn down the opportunity to take a look at the end result.
The ad appeared in Feb/March edition of California’s Adventure Sport Journal.
..and after a quick scan through the magazine I now have a hankering to hike along the California coast. If I do I will be sure to pack the unique Paper Shower body wipe
As a graphic designer I can get quite disheartened when buying greeting cards… there is just so much junk out there. So I have taken to designing my own and because I am sure a lot of you have the same issue when buying cards I amÂ sharing this latest Valentines cardÂ with you for FREE .
I have created the same design with three different color schemes. Just click on the design you would like, to download a pdf. Simply print on a decent card stock and you will be good to go.
I love it when clients send me photographs of designsÂ in their final product form.
It has been beautifully mounted between two black posts and is currently erected on the construction plot of a new home.
Using the branding elements we established during the redesign of the Paper Shower web site we have just created a print ad which will run in a West coast outdoorsy type magazine.
The print ad is another piece of the marketing strategy for this innovative body wipe product which included comprehensive SEO, Google Ads andÂ Amazon Ads.
in Chicago Branding, Chicago Graphic Design
I followed up with her recently and was delighted to hear she was thrilled to bits with her rear window graphic. She sent me this photo
It is always tricky to renderÂ a design that is going to be applied to a 3d surface, but as you can see from the proofing mockup I prepared prior to printing,Â it was spot on.
Thanks for sharing this photo Janet!
It is always fun working with clients who are as passionate about their small business as I am about mine – Janet Summerfelt , a health and wellness consultant and an independent distributor for Reliv,Â has such enthusiasm for her Chicago business. I have been working with her for about a year maintaining her web site and last month I gave a site a branding makeover. This month, I have taken the new branding elements and designed a graphic for the rear window of her car.
Being able to spread projects out on a month to month basis is often a real benefit for small business owners, enabling them to maintain a healthy cash flow.
Here is another project which showcases the consistent use of image branding elements as I talked about in my post Brand Image Tips for Small business Owners.
I started working with Restore North Shore, a Chicago remodeling company, a few years back …creating a set of basic brand image elements for them … logo, color palette, type face selection. These element were then integrated into a website and more recently I have created Lawn signs, Car Magnets and t-shirts, working from the elements I originally established.
And here are the branding elements all working together, delivering a strong and consistent look for this small Chicago business.
in Chicago Branding, Chicago Graphic Design, Chicago Web Designer
There is something very satisfying about redesign projects.Â We were contacted recently by Chicago based Quadra Applications & Technology, who were looking for a new logo design. They already had a new website in the works and felt the time was right for a revamp of their identity- their main request wasÂ something that looked more professional.
In redesigning a logo it is not uncommon to work from some element of the old logo, whether it be the color palette, style of font or icon.Â In the case of Quadra we adopted the cube of their original logo, reworking it to encompass a sphere and connective framework. Teamed with a modern open typeface the new logo is much more fitting for the IT market they serve.
and here is the logo on the new website www.quadra-ati.com
Interested in some other logos we have designed? Check out our Logo Portflio
in Before and After, Chicago Branding, Chicago Graphic Design, Chicago Logo Designer, Logo Work