I am currently working with Chicago Wedding Officiant, Toni Maddi, on the creation of a new website for her business Personalized Ceremonies.
Toni is looking for a responsive website that will improve her rankings in the search engines. I am building on the WordPress platform..the site will be launched in the next few weeks.
in Chicago Web Designer, In Progress, Responsive Web Design
We have¬† work with businesses all over the country on web and graphic design projects, but it is especially rewarding working with¬† businesses based in our local vicinity.¬† Our newest client, Paper Shower, is located right here in Lincolnshire IL .
Launched yesterday was a redesigned version of their web site papershower.com
Paper Shower offers a range of unique body wipes which combine a large wet wipe with a dry towelette and are great for active people who are looking to freshen up on the go – bikers, runners, while camping, hiking and traveling¬† or even on the golf course.
There are several reasons for the need to redesign a web site and the old Paper Shower site fulfilled quite a few.
Firstly the site was making the visitors work too hard to understand the product, it was only after clicking through from the home page that the concept of the product having both a wet and dry towelette became obvious.
Secondly, almost no consideration had been made as to who the product was being marketed towards – it was too generic.
Lastly the site was not at all optimized for the search engines, the home page itself was a collection of images and as a whole had very little keyword rich copy.¬† Ranking in the search engines was poor and¬† traffic was minimal despite¬† great PR coverage the product has had over the last few years.
Our Web Re-Design Approach
Understanding the issues facing the old site helped us create a strategy for the¬† re-design and re-launch of the new site.
Any SEO project needs to kick off with a through understanding of¬† the online competition. We took an in depth¬† look at other body wipe websites and our analysis¬† resulted in the compilation a list of favorable key phrases.
We wanted to address several things with the web content
- Communicate the uniqueness of the product in a simple format that did not require the user any effort
- Engage with the target market of outdoorsy / active people
- Add more call to actions to purchase product
- Enrich it with target key words and phrase for SEO benefits
We started with the creation of a set of web banners that incorporated the product and an outdoor scenario or an occasion where the product would be useful. Each banner also carried the phrase Wash > Dry > Done, which was elaborated on with keyword rich copy underneath which quickly and easily explained the product.
The home page was updated to include more details of the product range and examples of who may find the product useful. We used video and client testimonials throughout the site for easily digestible communication.
For better engagement with the target audience we created a set of landing pages
- Post Workout Body Wipe – for athletes and sports men/women
- Cleansing Wipes for the Cyclist
- Body Wipes for Camping
and also added a blog
We are in the process of completing the internet marketing of the site but are confident that the¬† re design and optimization will result in increased traffic and sales.
¬© 2013 Chicago web designer
in Before and After, Blogging, Chicago Web Designer, Internet Marketing, Web Design Projects
Client Margaret Smith, of¬† Heinzen Smith Properties, has a 150 year family history of building homes just north of Chicago. Each house is custom designed and blends beautifully with existing homes in the Wilmette area.
Margaret contacted us with lots of ideas for her web site and we have been able to translate those ideas into a site that perfectly captures what she wanted to achieve.
After developing a color palette inspired by a slate roof with weathered copper gutters, we designed a home page which gives site visitor a quick glimpse of some of their most eye catching homes and focuses attention to New Homes for Sale.¬† We were spoiled for choice when it came time to select¬† photographs as the client provided so many stunning homes to pick from. Not wanting waste an opportunity to showcase them further, we carried them through to the inner pages of the site and cropped them to center on doors as a “welcoming” gesture.
The site was also designed and coded as one that is fully responsive – see here for an explanation of responsive web design
Here it is on a desktop
On an ipad in portrait and landscape orientations
And finally an iphone
You can visit the site at heinzensmith.com
in Chicago Web Designer, Responsive Web Design, Web Design Projects
Launch today is a freshly re-designed website for AED Battery Exchange aedbatteryexchange.com. Located in the far north suburbs of Chicago, they are leading the way in re- celling batteries for Automated external defibrillators and wanted a web site which truly matched their innovative product.
Also on their want list was a professional looking site which was easy to navigate and appealing to their target audience.
We created a very clean look and feel, the home page featuring an eye catching Call to Action banner to “Find your AED battery”.
They batteries were categorized in terms on manufacturer and featured images which can be enlarged so the user can clarify the correct battery.
The site is definitely a step up from their old one
in Before and After, Chicago Web Designer, Web Design Projects
Here is another project which showcases the consistent use of image branding elements as I talked about in my post Brand Image Tips for Small business Owners.
I started working with Restore North Shore, a Chicago remodeling company, a few years back …creating a set of basic brand image elements for them … logo, color palette, type face selection. These element were then integrated into a website and more recently I have created Lawn signs, Car Magnets and t-shirts, working from the elements I originally established.
And here are the branding elements all working together, delivering a strong and consistent look for this small Chicago business.
in Chicago Branding, Chicago Graphic Design, Chicago Web Designer
As a web and graphic designer my “design” eyes never seem to rest. If I am out and about driving, I am reviewing and critiquing logos on the sides of vehicles, if I am waiting at a clients office for a meeting to start I am analyzing the patterns in the carpet or on the wall coverings. Just sitting here as I type I can see patterns every where from the wood grain on my desk to the grill of my computer speakers.¬† I am constantly absorbing design all around me; patterns, textures,¬† shapes, color palettes, color combinations, type faces … to many it may sound exhausting …but to me it’s not!
Even at 30,000 feet the “Chicago web designers eye” is primed and ready. As I peered out of the window on a recent flight to Vegas I was greeted by an amazing patchwork of shapes and contours that had been highlighted by a sprinkling of snow.¬† How cool is that!
in Chicago Graphic Design, Chicago Web Designer, Miscellaneous
As 2012 rolls to a close I like to take a look back at some of the projects I‚Äôve worked on over the year. It’s been a¬† real mixed bag¬† but I must have enjoyed myself as the year has flown by.¬† I have created websites, logos, brochures,¬† illustrations for a book, power point graphics, car magnets, lawn signs, business cards, mobile websites, e commerce sites, an icon for one of the largest banks in America and even the cover for a book.¬† My clients have been located both here in Chicago and a little further further afield… St Louis,¬† Louisville,¬† Wentzville and further away still … Belgium. There are no geographical boundaries for the Chicago Web Designer – your creative partner.
So here is a little showcase of my 2012 web and graphic work
January:¬† Powerpoint graphics for a large national bank
February:¬† Web concept project for a St Louis bank
March: WordPress conversion project for Ruth Hasser
April: Identity design for Select Food Sales
May: Community Website for the Humble Catholic
June: New website and branding elements for Restore North Shore
July: Refresh of Lincolnshire Academy of Dance
August: Rework of The Rockwood
September:¬† e commerce site-¬† Zagros Robotics
October: Illustrations and cover design for book: Mr Bison’s Journal
November: Responsive web site design for Mr Bison
December: Identity deign for InDeBom
I am looking forward to another bag of design challenges in 2013!
in Chicago Branding, Chicago Graphic Design, Chicago Logo Designer, Chicago Web Designer, Illustration, Logo Work, Web Design Projects, Wordpress
The name of this blog is “The Chicago Web Designer” but that doesn’t mean our clients are all based in Chicago or that we only offer web design.
Take this recent project for example; a logo and business card design for a company based in Belgium.
Web design makes up about 70% of the creative projects we undertake but in the last year alone we have seen¬† projects ranging from icon creation for one of the biggest national banks in America to illustrating a self published book. We are more than happy to work with clients requiring traditional design skills, say for the design of a new logo, business card or brochure, but also never shy away from any creative project. Sometimes a client will call with a report or presentation that needs to look top notch and are looking for our creative input. No project is too small for the Chicago web designer.
View our complete logo portfolio
in Chicago Graphic Design, Chicago Logo Designer, Chicago Web Designer, Logo Work
Last week saw the release of a new book by one of our clients, Edward Bison. His book, Mr Bison’s Journal,¬† is a very funny collection of stories and observations and is a laugh out loud read. I was commissioned to not only illustrate each of the stories but also design the book cover.¬† It was a fun project and fingers crossed it will become one of the top humor books of 2012/2013.¬† It would make a great Christmas gift -see it on Amazon as a paperback and Kindle ebook
As part of the launch we updated his website www.mrbison.com moving it from a blogger powered blog, to the¬† all singing and dancing WordPress platform and giving the site a mini design overhaul.
The home page now features a prominent call to action to buy the book and a video clip of a sample chapter. The site navigation was revised to include such as his Facebook fan Page
We also took the opportunity to recode it as responsive website – I’ll fill you in on the ins and outs of that tomorrow.
in Book design, Chicago Web Designer, Web Design Projects
As well as designing websites from scratch one of the services we offer our clients is website maintenance.
This can involve anything from updating text, adding¬† pages for new services or updating a look and feel with new photos.
We have refreshed the look of The Lincolnshire Academy of Dance website today, updating¬† all the photographs with recent ones taken during their June recital.
Keeping a web site fresh with new content,¬† photographs and news will keep you visitors engaged and more likely to pay you repeat visits. Search engines love fresh content too, so it is a win all round.
¬© 2012 Chicago Web Designer
in Chicago Web Designer, Web Design Projects