Month: October 2006

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Brand Consistency

Do your web site and brochure have a consistent look/feel and convey the same corporate message, are they offering the same customer experience? Do your business cards still have your old logo even though you had a new one designed 6 months ago?

Having a consistent use of brand elements is imperative to the success of a company.

Here is a quick checklist of common areas where your company branding elements can be applied:-

Business card
Letterhead
Envelopes
Fax Forms
Invoices
Folders
Brochures
Web Site
E- newsletter
Advertisements

Here is a recent branded magazine advertisement we produced for Sarah Grus Weddings which carried through the design of the company web site into a print medium.

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Maintaining a web site

We are currently adding some new content to a web site for Urological Metropolitan Specialsts that was launched about a year ago.

When the site was originally designed, consideration was made for future additions to the site. This forward planning is making the addition of a large new section much easier than it would have otherwise been. We are able to build on what the client already has without going back to drawing board.

Having a web site that is capable of evolving with changing business needs and objectives is an important feature to consider when a web site is in the design phase.