Moving my web design company to Chicago a few months ago has kick started a re-optimization of my web site to better serve my new Chicago location. I have also created my business profile in a number of local business directories such as Yelp and Merchant Circle to build a local reputation.
In my quest for relevant directories I came across Google Offers today, a FREE marketing tool which works in conjunction with Google maps. If you would like to take advantage of this, here is the Chicago web designer’s tip of the day.
List your business on Google Places using your Google account login information. Company name, address, telephone, email and category are required fields. Optional fields include hours of operation, photo upload e.g logo, description, and even a video upload.
Verify your business. This is easily done by an automated phone system – the quick way or via a PIN sent to the business address. Once verified your business will appear on Google maps.
On your main Google Places Dashboard click “Offers” and select +add new offer
Complete the offer form and hit submit.
Once your offer is live you can edit, pause or delete it.
I am a sucker for visual illusions as can be seen here and here. Now there is a new one: Silencing.
Play the video below and focus on the white dot in the center. To start with it is easy to see the dots are changing color, but as the disc starts to rotate they become static. Or do they? In actual fact they are changing all the time.
Can your website accommodate changes in your business? When designing and developing a web site this is an important consideration. Your web site needs to be able to easily change and grow with you without going back to the drawing board.
We practice what we preach with our own website and launched today is a mini overhaul of our site. There is no major redesign just a few tweaks here and there to better serve our visitors and behind the scenes some updates for the search engines to reflect our new Chicago location.