If you are considering an advertising campaign one of the most important considerations is to concetrate your efforts so that your target audience is exposed to your endeavours.
I came across a novel advertising opportunity yesterday… and while not offering good exposure to our target audience, it could be just what you are looking for your next advertising campaign.
A couple of english student are looking for sponsorship to finance a year of travel. On their web site www.sponsormytshirt.com you can place a bid to sponsor their T shirts. The winning bidder will have their T shirt design worn 24 hours a day 7 days a week during their world travels!
It seems these two chaps enjoy the odd beer, so if your target audience are beer drinkers and bar frequenters this may be the advertising campaign for you!