I met with a potential client earlier this week, looking to create a logo and web site look and feel. A start up company, they have a great idea and a hefty business plan – a sure sign to mean that they really mean business.
It never ceases to amaze me the number of start up companies I meet who have no business plan just a vague idea. They want to start developing a brand image with no idea of who they are targeting, their competition, price structure and any of those other elements a good business plan will detail.
The start up company I met this week had found us via Google and had spent a considerable time going through our extensive portfolio. We had impressed them enough that they called and scheduled an appointment. A great example of our web and graphic design portfolio working as a lead generator!