If you are a small business owner are you getting as much bang for your buck from your brand image elements as you would like?
Confused by what your brand image elements actually are?
Think logo, color palette, type faces and imagery. If your marketing materials are using a hodge-podge of colors and the look and feel of any printed materials don’t match the look and feel of your website, you are missing out on the chance of building that all important factor of “recognition” which is such a big part of branding.
Not quite sure if you are achieving this? Pull up your website, dig out your brochure, business card, an invoice, flyer, newspaper ad, etc. Do all of these materials look like they came from the same company?
Using your brand image elements effectively is not rocket science, the secret is defining them and then using them consistently.
Take a look at this lawn sign we have just created for Chicago small business, Heinzen Smith Properties
and compare it to their web site
It is quite obvious with just a cursory glance that these two marketing pieces are from the same company, the logo is the same, they share a color palette and both use similar design elements.