New Responsive Website for Ultra Marathon Runner

You have to admire anyone who can run a marathon, but I take my hat off to client Susie Perkowitz who takes her running to the extreme. This week she is taking part in the TransRockies Run, a 6 day, 120 mile adventure with 20,000 feet of gain. Susie was diagnosed with diabetes shortly after completing the race last year but it has not deterred her from running again. This year’s race kicks off her fundraising campaign: Go! For Diabetes., her new website was launched on Monday.

gosusiego responsive website

Responsive Look


The site is very simple but simplicity is often the best approach. >>Read more about her story and donate to diabetic research and awareness

Rebranding for The Chicago Web Designer

It was time.

Our previous brand image has served us well but we have been wanting to shake things up and redesign it for over a year now. Finding time has been difficult but we have finally rolled out a new brand image for The Chicago Web Designer, Indigo Image.

Lets start at the beginning with the first thing we tackled … an update of our logo.

Logo Redesign

Chicago web designer logo

We have dropped our rectangular icon replacing it with a circle but the “pathway” shape remains the same, the color indigo is now complimented with a fresh blue. We also updated the typeface to a less boxy font. While the logo is not a million miles away from where we started it is definitely fresher. The circular icon is nicely compatible with the size and shape restrictions for many social media profile icons ( see what we mean by checking out our Google + page)

Website Re-design

One of the main drivers behind the redesign of our website is the fact there has been a huge surge in traffic from mobile devices such as tablets and smart phones. The growth is so massive it is actually predicted  web traffic from these devices is set to pass traffic from desktop computers this summer. While we had coded our previous design to react responsively ( see this blog post), time constraints meant that we didn’t redesign …just recoded. It was a good stop gap but needed fixing!

Both the design and the code has now been optimized for viewing on any device.

responsive design chicago web designer

The re design gave us the opportunity for some content re-organization. The main area we reworked was the portfolio section. It is now split into four categories

We used chunky tiles to navigate portfolio items and finger friendly navigation buttons to switch between portfolio galleries.

chicago web designer portfolio

Social Media

Our re-branding has been carried through to our social media profiles

Here is our Facebook page

facebook branding

and our Goggle + page

Google plus branding

and a new look for our Twitter profile

Twitter branding

New web site for St Louis Engineering Company

Launched today is a brand new web site for St Louis engineering company, Zagros Engineering.

zagros engineering website

The site presents their company information and services though a clean design with easy to use navigation.  The Zagros .net developers will be adding future .net functionality to the site.

We first worked with Zagros on a redesign project for a shopping cart site  Zagros Robotics and are delighted for the opportunity to work with them again.

A Responsive Website for a Chicago Wedding Officiant

The website for a Chicago wedding officiant I gave a sneak peak to a few days ago is now live.

re designed website for chicago wedding officiant


This was a re-design project of an original site that had been created on Wix…an easy to use website creator but lacking in functionality and true  internet marketing (SEO) capabilities. Here is a quick snap shot of the site prior to redesign, note the mobile version looks completely different from the desktop version.

website wedding officiant chicago redeisgn

Client, Toni Maddi , was very keen to keep the ability to update the website herself but really wanted a site where she could have full control of SEO. WordPress was the natural answer and it was this platform we used to build a fully responsive website for her wedding officiant business.

We created a very clean looking template design and updated the color palette a little. Toni had lots of fabulous photographs of wedding ceremonies she had conducted and these were used liberally throughout the site. All the pages were optimized for the search engines and we built specific landing pages for the locations and areas she serves.

The template was coded to respond to whatever device was being used to view it giving the visitor a consistent experience regardless of device they were using.

Here it is on an ipad

responsive design chicago wedding minister

and again on an iphone

responsive design Chicago wedding minister
The site has been live for less than 24hrs but I have just heard from Toni that she has already received an inquiry through it!

Read more about this wedding officiant web site on our website design portfolio

Website for Engineering Company in Progress

Here is another website we currently have in the works for St Louis based Zagros Engineering.


engineering website design

Every web project we undertake follows a very methodical process

  • Define – where we put together a tactical plan of how to achieve the project goals
  • Design – the creation of the look and feel of the project
  • Develop – the design is coded and converted into a fully functional web site
  • Deploy – the site is tested and launched

The Zagros Engineering website is currently in the development stage, the framework of the site has been coded and we awaiting content from the client.


New Website in Progress for Chicago Wedding Officiant

I am currently working with Chicago Wedding Officiant, Toni Maddi, on the creation of a new website for her business Personalized Ceremonies.

wedding officiant web site

Toni is looking for a responsive website that will improve her rankings in the search engines. I am building on the WordPress platform..the site will be launched in the next few weeks.

Cyber Monday – FREE website evaluation

Cyber Monday is chocked full of deals to be had all over the internet and here at Indigo Image we are no exception.

Today we are offering a free evaluation of your website or blog.
cyber monday deal

We will give you feedback on

  • Your website design
  • Navigational structure
  • The usability of your site
  • How you are performing in the search engines

Send us a quick EMAIL to take advantage of this great FREE offer

Website Redesign: A Gallery of Before and Afters

There is something very satisfying about looking at before and after transformations regardless of the medium.  Think about the TV shows ” What not to Wear”,  HGTV’s  “Devine Design” and even “Hoarding-Burried Alive”  They are all about transformations – making something or someone look and feel better.

Now as a website designer I can’t make a site “feel” better but I can make the user experience more enjoyable and less fraught.

Amateurish to Professional

Site visitors will form an opinion of your site within the first 3 seconds of looking at it. It is important to make those seconds count with a professional look/feel.




Drab to Fab

A simple shift in color palette and a few graphic tweaks can make a site go from drab to fab. This site was transformed into a more fresh and invigorating experience, which was much more appropriate for the products it promotes.


Getting the visitor to do something

A call to action or getting a visitor to engage and do what you want them to,  in this case donate.

chicago_website_redesign_4 Content Reorganization

The bigger the site the more important it it to have a well thought out navigational system ensuring your site visitors can find what they are looking for quickly and with the minimum of effort.



Don’t Make Me Think

If your visitors have to work too much when on your site, then you have a problem-they will be hitting that back button.   The same is true if they don’t understand what you are offering as was the case with the original Paper Shower web site.