Full image branding is one of my favorite type of projects and I am delighted to be creating brand and marketing materials for a Chicago home remodeling company, Restore North Shore. The project is moving at quite a pace and there is nothing like a deadline to get things moving along. It is energizing.
The project started on Monday this week and by Tuesday at noon the client needed business cards to hand out at an open house. In that short space of time I designed the logo, established the color palette, selected a corporate typeface, designed a business card and got full client approval along the way via our online project progress system. Phew!
There was no time to get the business cards professionally printed so I took a pdf of the file to a Fedex Office (the one here in Lincolnshire IL is great) where they printed it on card stock using a laser printer and I cut the cards down in their store. While they are only temporary the quality was pretty good and plenty got passed out at a very successful open house in Wilmette.
I will be starting work on the web site tomorrow. It will feature lots of before and after photos showcasing the fabulous work of Restore North Shore. Prepare to be blown away.
©: 2011 Chicago Web Designer
A few weeks back I showcased a new logo for Prefix Technologies. The logo has now been seamlessly integrated into their web site.
Switching out an old logo with a new one can sometimes pose a few challenges.
- The footprint is substantially different, wider or taller, and the allotted logo area can’t accommodate.
- Color issues. Too much or too little contrast, color clashes.
- Look and feel – is the look and feel of the logo in keeping with the rest of the site.
In this particular logo switch we had an issue with color contrast as you can see below, the new logo just did not pop against the background.
Adding a dynamic star burst solved the problem.
©: 2010 Chicago Web Designer
I may be a little weird … weather affects my level of creativity.
The Chicago weather this morning was a toasty 60 deg, still and rather gray. Then the sky began to bruise and a small but sweet thunder storm rolled in. I couldn’t be happier, the more dynamic the weather the more creative I become. Give me rainy, windy, snowy or stormy days and what ever project I am working on … website, logo, brochure, branding, gets an extra boost. Looking forward to what the Windy City can inspire!
Anyone else influenced by the weather like this?
p.s I had an incredibly creative week here, the tree featured in this post unfortunately didn’t survive the lightening strike and withered and died over the summer. I had it removed last week.
© 2010 Chicago Web Designer
Kicking off Monday morning with the launch of a new logo for Prefix Technology.
2010 © Chicago Web Designer
I have been working closely with Chicago based Tempel Steel in the reworking of some of their branding elements.
So far we have simplified the logo and created an new look and feel for the business card.2010 © Chicago Web Designer
More and more medical practices recognize the importance of developing a brand image. I have recently been working with St Louis Surgical Consultants in developing a logo and print collateral pieces as well as a web site. The web site is still in the works put the logo, business cards, letterhead and appointment cards are now complete.
2010 © St Louis Web Designer
Last year I was contracted to build a brand image for an online small business radio start up. As a web and graphic designer, these are favorite types of projects and I have been fortunate to enjoy plenty over the last few years. From a designers standpoint the real beauty of a complete brand image project is that you get to start with a completely blank canvas.
Various circumstances meant that the Small Business Radio was unfortunately never launched but I thought I’d share with you today the elements I created.
The starting point was naturally the logo which was then incorporated into a business card.
Then came the look and feel of the web site. It needed to accommodate a custom designed media player and a space for ads.
and lastly a set of banner ads to promote the site before and after it’s launch
It was a really fun project to work on and I was disappointed it never made it to the launch stage. I think it would have been a great resource for all of us small business owners.
2010 © St Louis Web Designer
It’s been pretty hard to have time to post to this blog over the last couple of weeks with a very healthy workload of projects.
Here is one of our recent logo and business card creations for Lava Smith.
Visit our logo portfolio
2010 © St Louis Web Designer
We are well underway with the creation of a new website for hardscapeSTL.com. It is due for launch early in the new year and will be a great resource for home owners in the St Louis area looking to upgrade their hardscape – a new patio, wall, walkway, driveway or maybe even an outdoor kitchen.
Here is a sneak peak at the new logo.
2009 © St Louis Web Designer
Launched today is a new web site for Big River Associates. They offer a wealth of business expertise from Corporate Strategy to Franchising, Mergers & Acquisitions to Team Building and can leverage their experience in a wide variety of business disciplines.
Based on a custom designed, clean template with a palette of cool blues and grays the home page pops with a vibrant slide show featuring the key expertise of the business. Easy navigation allows the site visitors to transverse effortlessly through the site.
The web site is the latest brand elements developed for Big River, earlier this month I wrote about the creation of their logo and Stationery set.