We have just designed a new logo for MyKnowIt.com
In my years as a graphic/web designer I have had my share of projects where my requirement was to fix what was not working… whether it be a web site full of broken links or a logo which is not in a format suitable for a particular application.
Most of the fixer-up projects currently coming across my desk are “home made logos” Very often I encounter logos that have been created for a particuar application, e.g. a web site where a low resolution design (72dpi) is king. A client wanting to use the logo in print application now ruuns into problems since low resolution is not acceptable. The only option is to re-create the logo.
If you have a home made logo and are running into problems visit us at www.indigoimage.com to see how we can help.
We have recently designeda new logo for School Lunch Solutions and their web site is currently in production.
We have recently designed a new logo for a publisher of music educational products, Bayside Press
We recently created a logo for a new business, Inspiranza Designs. The client was looking for a free flowing casual logo with a Tuscan feel.
A quick tip today.
When having a logo designed always ensure it is being created as a vector illustration as opposed to a pixel illustration.
Designed as a piece of vector art it will be scaleable without any loss of clarity. If designed as a pixel illustration this will not be the case ..enlarging it beyond the size at which it was designed will cause loss of detail and a general fuzzy effect.
Here at Indigo Image we always design logos as vector art.
Logos first appeared in the 19th century as the industrial revolution and printing processes gained momentum.
Up until this time products had been generally made locally and on a small scale often by hand. With the invention of machines the same products could be manufactued faster and cheaper. It was the first time products were made on a large scale in a central location and distrubuted far and wide.
For manufacturers to succeed in this newly competitive and anonymous marketplace it was important that their products could be easily differentiated, but at that time, a significant part of the population was still illiterate. The solution was to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. Hence the birth of the modern logo!