Updated Website for Chicago Therapist

As a web designer, one of my most satisfying projects are fixer uppers – sites that have usability issues, lack a professional feel or are missing out on creating that great first impression.

When David Cohen, a Chicago Addiction Therapist, contacted us, his site could definitely be classed as a fixer upper.  It lacked that professional feel, made the user work too hard to understand his services and on top of that, was performing poorly in the search engines.

Time to work some magic!

My first objective was to improve the user engagement and I did this by completely reworking the content.  On the home page I added a slide show with well defined call to actions, encouraging users to schedule an appointment. It was also really important that the home page offer a snap shot of the type of help David offers with substance addiction and copy was added to that effect.

chicago therapist website

The inner pages of the site were given a similar content and engagement make-over, including the News page…David is very active in the media and has regular mentions in the press.

chicago-therapist-website-2

And with all good make-overs or re-designs to is always interesting to take a look back to see what we started with.

chicago-therapist-old

 

If you have a website that needs improvements please don’t hesitate to contact us for a hassle free no obligation evaluation.

New Website offering Online Interior Design Service

Launched today is a new website, Interior Designs 2GO – an online interior design service. The site is the brain child of HGTV kitchen Crashers designer, Suzanne Falk.

online interior design service chicago

Users need only measure and photograph their space, answer a room specific questionnaire. A professional designer will interpret it all and create a new custom look for their room.

online-interior-design-service-website-chicago-2

online interior design service chicago

The design of the site was kept clean and simple and the process of purchasing the service, short and sweet.

The site was built on the WordPress platform and is mobile friendly.

New website for Northbrook Dr

We recently launched a new website for a Naprapathy doctor, Dr Daryl Newman – www.chainreflex.com

Based in the North Shore area of Chicago, Dr Newman offers unique treatments and programs to help patients move better and feel better. Naprapathy is a non invasive method for treating and managing pain, everything form back aches to carpal tunnel and Dr Newman combines treatment with custom exercises unique to a patient’s problem.

He also offers customized fitness training – Chain Reflex, and wellness programs including weight loss, pre and post natal and sports nutrition.

North shore naprapatic web site

Given that most people do not have a clue (me included when I first met Dr Newman) what naprapathy is, we approached the creation of the website based on how treatment could help specific problems. The home page features a slideshow with distinct patient scenarios leading to targeted call to actions.  We also included a section titled “How can we help you” with more scenarios such as ” I am in pain and looking for relief”.  As the visitor delves deeper into the site a better understanding of what naprapthy is and what to expect are gained. The site is sprinkled with an amazing set of testimonials that speak volumes of the skill Dr Newman offers.

The design is clean and uplifting reflecting how patients feel after a treatment session. It  is built on the WordPress framework which will allow Dr Newman to easily update, he is also going to be writing a regular blog – a great way to market a site.

pain-treatment-northbrook

It is also completely mobile friendly.

Visit it a www,chainreflex.com

Mobile Friendly WordPress Websites

Last week I launched three new web sites… and they were all related to food., what more I have another three foodie websites in the works. Is this why I always seem to be hungry at the moment? I have already blogged about new mobile friendly web site for a Deerfield personal chef, but today it is the turn of a pair of wholesale food distribution site, School Lunch Solutions and University Food Source.

Both sites act as online catalogs for an inventory of wholesale food, one is geared towards the schools and the other the University market.

We built them on the WordPress platform which will allow the client to easily update products and nutritional information, up to this point it has been a cumbersome process!

The look and feels were similar.

Here is School Lunch Solutions

school lunch solution mobile freindly web site

school-lunch-solutions-website-inner

and here is University Food Source

university food Source mobile freindly website

university-food-source-website-inner

Both sites are mobile friendly.
ufs-mobile

New Website for Chicago Consulting Company

Launched today is a new website for Lighthouse Consulting, a Chicago based business consulting firm.
Lighthouse consulting Chicago business consultant
We designed a clean look and feel incorporating a slide show on the home page which was inspired by guiding light sources and drives users to inner sections of the site that are applicable to their particular challenges.

The architecture of the site was designed specifically around the challenges business owners face.

Lighthouse consulting: business challenges facing Chicago business owners

The site is responsively coded and powered by WordPress.

New WordPress Site for Chicago Interior Designer

Last week we launched is a brand new wordpress web site for Chicago interior designer, Suzanne Falk.
wordpress website interior designer chicago
Suzanne works with a wide range of clients, from  homeowners, to  businesses and she is also currently focusing on a project for the DIY/HGTV network.

The websites launches her new product “Kitchens 2 Go“, a shopping list to DIY your own designer kitchen. She is offering complete shopping lists for traditional, transitional and urban chic styles, in both warm and cool color palettes.

It also features a selection of her TV work, including episodes of HGTV’s Kitchen Crashers’s

wordpress website interior designer chicago

Many of her stunning interior design projects are showcased in a large portfolio.

wordpress website interior designer chicago

SEO Tips for WordPress Blog Posts

I received a call today from our client  Paper Shower, thrilled to bits, that their website is currently ranking on the much sort after “first page” of Google, for one of the main key phrases we had targeted.  Proof is in the ranking and by achieving the elusive “Page One” placement this SEO/SEM project is a 100% success.

Getting there is a complicated process but one of the things that can really help is to write regular blog posts and if you apply some basic SEO  (search engine optimization) to those posts you can improve the likelihood that those posts will rank well, even more.5-tips-google-ranking

 

5 SEO Tips for WordPress Blog Posts

  1. Download and activate a SEO plugin – one of the best is All in One SEO Pack
  2. Before writing your blog post decide what key words or key phrase you would like to target, a bit of research can go a long way here (Try a simple Google search or go deeper with Google Adsense analysis tools)
  3. Incorporate your key words or phrases. The trick here is to avoid obvious key word stuffing as you will fail to engage your readers… nobody wants to read a post that is bloated with apparent “junk” A well crafted blog post is a balance of content that will appealing to the reader and  to the search engine. Good places to use your keywords/phrases include
    • Post Title
    • The Permalink
    • Main body copy of blog post
    • Fields in SEO Plugin

    Keywords incorporated into Title and Permalink
    seo tips for wordpress blog post- permalinks

    Populating SEO Plugin Fields
    seo plugin wordpress tips

  4. If your blog post includes images, name them so they include elements of your key phrases and also reflect this keyword rich naming in the alt tag.
    seo-tips-wordpress-blog-posts
  5. Finally, use categories to organize your posts and give the categories key word rich slugs. The example below shows how my category Chicago web designer has a url of  https://www.indigoimage.com/wpblog/category/chicago-web-designer/category slugs fpr seo

 

Freshening up a WordPress Website for a Chicago Health and Wellness Consultant

We are currently working with Janet Summerfelt, an independent Reliv Distributor here in Chicago, in the freshen up of her WordPress website.

In our kickoff meeting she came well prepared, having not only found a stock image she wanted to incorporate in a new header but also ideas for a color palette. While some clients need our complete creative input, others like Janet have a firm idea of exactly how they want their site to look and only require us to execute their ideas. We are happy to work either way.

With a few image changes and CSS tweaks we were able to give her WordPress web site a much cleaner fresher look  much more in keeping with the nutritional supplements she promotes
Chicago wordpress template updated

This is the original look of the site. It is amazing what a few color and image updates can do.

Chicago wordpress template update

Visit Janet at janetsummerfelt.com

How much does a website cost?

how much does a website cost

How much does a website cost?  If you are visiting this page looking for a definitive answer then I am going to disappoint because pricing a website can be a complicated process but it is a question on every potential client’s mind. The cost of a web site is a little bit like the cost of  a house, the  bigger and more complex the heftier the price tag.  So lets break things down a bit to give you an insight as to where the costs lie and walk through some client scenarios.

Lets first consider the type of company quoting your project. A design agency with a portfolio full of fortune 500 companies and a trendy studio in a skyscraper in down town Chicago is going to charge more …well.. because they have to to cover their costs. If you are large company with mega$$ they may be a good fit. An offshore, say,  Indian based web design company, may give you an unbelievably cheap quote but how comfortable are you doing business that way?

A good approach to selecting a company to quote your project is to take a good look at their portfolio and services and if their offerings match what you are after, they are worth a call. Also don’t be afraid to check out any testimonials.

Any decent web design company will lead you through a discovery process (ours is free) to understand what it is you want to accomplish with your web presence. Come prepared to talk about your marketing objectives, the type of functionality you’d like on your site ( e.g shopping cart, content management, video integration, social media, blogging capabilities etc.), who your customers are, who you competition is and what makes you unique. The more information you can provide at this stage the better, as the information  will be used to create a comprehensive proposal which will outline the best plan of action to achieve your goals and a realistic price.

Whatever the goals of the project, the cost to create it can generally be broken down into the following categories

Design

  • A captivating design to engage you site visitors
  • Home page and inner pages of the site
  • email template design
  • Imagery selection
  • Navigation design
  • Definition of branding assets e.g color palette, typefaces
  • Working from a predefined brand style guide

Programming

  • Converting your design to a form which can be understood by web browsers
  • Integrating all content
  • Building and integrating functionality e.g  shopping carts, databases
  • Integrating with a Content Management System (CMS) e.g WordPress
  • Integrating 3rd party application e.g newsletter management, Google analytics
  • Mobile version of site
  • Browser compatibility testing

Launch

  • Domain registration/configuration
  • Hosting setup
  • Email setup
  • Upload to server
  • SSL certificate
  • uploading data ( e.g for e commerce)

Marketing

  • Search engine optimization (SEO)
  • Submission to basic search engines
  • More extensive search engine, directory, portal submission e.g Targeting Local directories
  • Social media profiles e.g Facebook, LinkedIn, Twitter, Pinterest
  • Email campaigns
  • Paid Advertising Campaigns e.g Google Adwords
  • RSS subscription

Now not every project is going to require all aspects of these categories so lets take a look at a few client scenarios

Client A: Online Brochure Website

A small interior design business requires a simple online brochure type website to market their services. They would like to set up a Facebook page, an email management tool so they can send out a newsletter and a Pinterst account to pin photographs of their design work. They serve a local area and would like to rank well for anyone carrying out a local search for an interior designer- they are not interested in paid advertising although this may change depending upon the site traffic. They already have an offline brand image but require a domain name. The site will be between 10 and 12 pages in total.

Project Estimate

Design: 12 hrs
Programing: 18 hrs
Launch: 4 hrs
Marketing: 10 hrs

Total: 44 hrs = $4,400

Client B: Content Management Website

A company offering summer camps wants a web site they can manage themselves. The would like to upload photographs of camp events and allow parents to register their children – they already have an online application to allow this through a 3rd party but this need to be integrated seamlessly into the site. They would also like to be able to write a blog. They have a Facebook profile already set up but this to be linked to the site.  Most of their customers are by word of mouth but they would like a basic SEO and search engine submission.  They have a comprehensive offline style guide and already have a domain name. The site will be approximately 25 pages.

Project Estimate

Design: 24 hrs
Programming: 50 hrs
Launch: 8 hrs
Marketing: 5hrs

Total: 87 hrs = $8,700

Client C: E commerce Website

A small business want to launch an online store to sell their products. They also want the ability for their clients to sign up for an e-newsletter which will offer monthly promotions. They need assistance in selecting a provider for these email blasts and a custom template designed for the newsletter.They already have a merchant account set up and are interested in paid advertising to generate traffic. They have a logo and all copy for the website ready.

Design: 35 hrs
Programming: 70 hrs
Launch: 20 hrs
Marketing: 20 hrs

Total: 145 hrs = $14,500

As you can see the price range for a website can vary dramatically depending on what you want it do do and want to achieve.  If you would like us to quote on your next website give “The Chicago web Designer” a call at 847 607 8679, we may be a Chicago web design company but we don’t have a trendy studio in the city and don’t charge ridiculous prices!