Creating a new website for your small business can be a daunting task … what sort of look/type of functionality is going to work best for you, what is your budget and how do go about selecting a web design company? Generally, the first step is to take a look at what other similar business are doing…just to get some ideas and your own creative process rolling. If you find a site you absolutely love, it doesn’t do any harm to contact the web design company who created it – many design companies include a “designed by” link at the footer of the site…these are often quite small.
This is exactly how we connected with one of our newest clients, The Dance Workshop, a dance studio located in Monroe CT. They had seen a site we created for a Chicago based dance studio and reached out to us, the rest is history!
This week sees the launch of their new WordPress website.
One of the main things they wanted to achieve with their new site was the ability to update it and this was easily achieved by building on the WordPress platform. We created a completely new look which offers and engaging experience to the user with plenty of photographs and information and is of course mobile friendly.
It is always interesting to look back and see the improvements..here is their original site.
As a web designer, one of my most satisfying projects are fixer uppers – sites that have usability issues, lack a professional feel or are missing out on creating that great first impression.
When David Cohen, a Chicago Addiction Therapist, contacted us, his site could definitely be classed as a fixer upper. It lacked that professional feel, made the user work too hard to understand his services and on top of that, was performing poorly in the search engines.
Time to work some magic!
My first objective was to improve the user engagement and I did this by completely reworking the content. On the home page I added a slide show with well defined call to actions, encouraging users to schedule an appointment. It was also really important that the home page offer a snap shot of the type of help David offers with substance addiction and copy was added to that effect.
The inner pages of the site were given a similar content and engagement make-over, including the News page…David is very active in the media and has regular mentions in the press.
And with all good make-overs or re-designs to is always interesting to take a look back to see what we started with.
If you have a website that needs improvements please don’t hesitate to contact us for a hassle free no obligation evaluation.
Launched today is a new website, Interior Designs 2GO – an online interior design service. The site is the brain child of HGTV kitchen Crashers designer, Suzanne Falk.
Users need only measure and photograph their space, answer a room specific questionnaire. A professional designer will interpret it all and create a new custom look for their room.
The design of the site was kept clean and simple and the process of purchasing the service, short and sweet.
The site was built on the WordPress platform and is mobile friendly.
We recently launched a new website for a Naprapathy doctor, Dr Daryl Newman – www.chainreflex.com
Based in the North Shore area of Chicago, Dr Newman offers unique treatments and programs to help patients move better and feel better. Naprapathy is a non invasive method for treating and managing pain, everything form back aches to carpal tunnel and Dr Newman combines treatment with custom exercises unique to a patient’s problem.
He also offers customized fitness training – Chain Reflex, and wellness programs including weight loss, pre and post natal and sports nutrition.
Given that most people do not have a clue (me included when I first met Dr Newman) what naprapathy is, we approached the creation of the website based on how treatment could help specific problems. The home page features a slideshow with distinct patient scenarios leading to targeted call to actions. We also included a section titled “How can we help you” with more scenarios such as ” I am in pain and looking for relief”. As the visitor delves deeper into the site a better understanding of what naprapthy is and what to expect are gained. The site is sprinkled with an amazing set of testimonials that speak volumes of the skill Dr Newman offers.
The design is clean and uplifting reflecting how patients feel after a treatment session. It is built on the WordPress framework which will allow Dr Newman to easily update, he is also going to be writing a regular blog – a great way to market a site.
It is also completely mobile friendly.
Visit it a www,chainreflex.com
Last week I launched three new web sites… and they were all related to food., what more I have another three foodie websites in the works. Is this why I always seem to be hungry at the moment? I have already blogged about new mobile friendly web site for a Deerfield personal chef, but today it is the turn of a pair of wholesale food distribution site, School Lunch Solutions and University Food Source.
Both sites act as online catalogs for an inventory of wholesale food, one is geared towards the schools and the other the University market.
We built them on the WordPress platform which will allow the client to easily update products and nutritional information, up to this point it has been a cumbersome process!
The look and feels were similar.
Here is School Lunch Solutions
and here is University Food Source
Both sites are mobile friendly.
Launched today is a new website for Lighthouse Consulting, a Chicago based business consulting firm.
We designed a clean look and feel incorporating a slide show on the home page which was inspired by guiding light sources and drives users to inner sections of the site that are applicable to their particular challenges.
The architecture of the site was designed specifically around the challenges business owners face.
The site is responsively coded and powered by WordPress.
Last week we launched is a brand new wordpress web site for Chicago interior designer, Suzanne Falk.
Suzanne works with a wide range of clients, from homeowners, to businesses and she is also currently focusing on a project for the DIY/HGTV network.
The websites launches her new product “Kitchens 2 Go“, a shopping list to DIY your own designer kitchen. She is offering complete shopping lists for traditional, transitional and urban chic styles, in both warm and cool color palettes.
It also features a selection of her TV work, including episodes of HGTV’s Kitchen Crashers’s
Many of her stunning interior design projects are showcased in a large portfolio.
It is not quite ready to go live, but here is a quick sneak peak at the new web site we have been working on for a Chicago wedding officiant.
I am just waiting for a little more content then we will be able to pull the trigger and get this website on the road.
I received a call today from our client Paper Shower, thrilled to bits, that their website is currently ranking on the much sort after “first page” of Google, for one of the main key phrases we had targeted. Proof is in the ranking and by achieving the elusive “Page One” placement this SEO/SEM project is a 100% success.
Getting there is a complicated process but one of the things that can really help is to write regular blog posts and if you apply some basic SEO (search engine optimization) to those posts you can improve the likelihood that those posts will rank well, even more.
5 SEO Tips for WordPress Blog Posts
- Download and activate a SEO plugin – one of the best is All in One SEO Pack
- Before writing your blog post decide what key words or key phrase you would like to target, a bit of research can go a long way here (Try a simple Google search or go deeper with Google Adsense analysis tools)
- Incorporate your key words or phrases. The trick here is to avoid obvious key word stuffing as you will fail to engage your readers… nobody wants to read a post that is bloated with apparent “junk” A well crafted blog post is a balance of content that will appealing to the reader and to the search engine. Good places to use your keywords/phrases include
- Post Title
- The Permalink
- Main body copy of blog post
- Fields in SEO Plugin
Keywords incorporated into Title and Permalink
Populating SEO Plugin Fields
- If your blog post includes images, name them so they include elements of your key phrases and also reflect this keyword rich naming in the alt tag.
- Finally, use categories to organize your posts and give the categories key word rich slugs. The example below shows how my category Chicago web designer has a url of https://www.indigoimage.com/wpblog/category/chicago-web-designer/
We are currently working with Janet Summerfelt, an independent Reliv Distributor here in Chicago, in the freshen up of her WordPress website.
In our kickoff meeting she came well prepared, having not only found a stock image she wanted to incorporate in a new header but also ideas for a color palette. While some clients need our complete creative input, others like Janet have a firm idea of exactly how they want their site to look and only require us to execute their ideas. We are happy to work either way.
With a few image changes and CSS tweaks we were able to give her WordPress web site a much cleaner fresher look much more in keeping with the nutritional supplements she promotes
This is the original look of the site. It is amazing what a few color and image updates can do.
Visit Janet at janetsummerfelt.com