Creative in Chicago started life on the Blogger platform in September 2010. It that time it has seen amazing growth with monthly traffic regularly reaching 60K hits and a good steady revenue from advertising. While Blogger is a fantastic platform it does have it’s limitations and it was time to take to the site to the next level and convert it to a self hosted WordPress site. With over 340 posts this was no mean feat!
There were two really critical elements to the project.
- Maintain all the equity built up with the search engines and across social media platforms. It was important that the urls’s of all the pages remained the same so anyone clicking on a link would be delivered to the correct page and not be met with the dreaded “NOT FOUND” screen.
- A staggering 60% of the visits to the site come from mobile devices so it was imperative that mobile users have the best experience possible.
It was also time to give the site a fresh new look so the project also included a redesign element.
The home page now offers a featured project and fantastic photographs are displayed throughout.
And the site has been carefully organized into categories which all give a photo overview and excerpt of each post.
and are easily accessible through a well thought out drop down navigation which converts nicely into a mobile friendly tool for mobile users
The site was launched with zero loss of performance – the traffic is steady and strong and advertising revenues constant.