As a web or graphic designer one of our jobs is to create design elements that result in an action by the viewer. Whether it is a button to click on, a web site to visit (think banner ads) or creating an interface which is easy and intuitive to use we are constantly thinking about the “call to action” of our designs.

Nature does a fabulous job at this. Take a look at these beautiful purple flowers (anyone know what they are?) blooming in my garden. A flowers job or “call to action” is to entice insects to visit so they can cross pollinate.  They do this using color, contrast, shape and scent to direct the insects to where it’s all happening the in center of the flower. We don’t yet have scratch and sniff monitors so scent is not one of the tools us web designers can use. Maybe it will be an internet technology of the future!

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