Launched today is a re-designed web site for Solon Gershman Inc, a St Louis commercial real estate company.
We completely reworked their old site, creating a fresh new professional look which is easier to use and consistent throughout. The home page features a slide show of properties with easy access to property search tools and the latest company news. The site integrates data from a 3rd party property listing service and offers the site visitors a seamless experience.
Just in case you were wondering here is what the old site looked like.
©: 2011 Chicago web designer
Who doesn’t love a before and after comparison, I do them for web sites quite a lot, ( here here and here) to showcase how a few design tweaks can make a huge impact on the appeal of a site. But today I am going to show you how I used my graphic design skills and tools to transform a very dingy, quite disgusting Chicago basement room into a light and airy teenage “penthouse” hang out.
My canvas for this room was horrible wood paneling which has the texture of drift wood but nowhere near as pleasant. I primed then painted everything white, it took 3 coats before it looked good.
Then came the fun bit.
To be certain the skyline idea was going to work in terms of scale and look/ feel, and what colors looked best, I did a little Illustrator and Photoshop mockup.
First I designed the skyline in Illustrator. It was then imported into Photoshop and superimposed a photograph of the wall I intended to paint. ( I used the multipy function and distorted the illustrator graphic to fit the wall dimensions) After a bit of color tweaking, playing around with different shade of gray we settled on a simple black and gray color palette.
Because of the rough nature of the paneling my initial plan to carefully tape off and paint the skyline failed so I ended up painting the whole thing free hand. If you look carefully I did not stick religiously to the illustrator design but it was enough to point me in the right direction. It turned out pretty well.
I have a bit more work to do on the furniture on the other side of the room… more painting which I will share soon!
© 2011 Chicago Web Designer
We hear ” I need my web site redesigned” quite a bit these days. While there are many reasons here are our top picks.
- I need my website to look more professional.
Looks are everything and online you have just a few seconds to make that all important first impression. A well designed fast loading web site can do wonders to encapsulate your expertise and reach and engage your target audience.
- We need our content reorganized.
If your site visitors are having click through page after page to get to the information they want, you are making then work too hard. A web site with intuitive navigation and well organized content = “a don’t make me think visitor”
- My web site is not doing what I want it to do.
Whether you want your site to act as a lead generation tool, a portal of information, or a selling platform, it is important to guide or funnel the site visitors exactly where you want them to go via “call to actions”
- I need to add some additional functionality
Want to add a blog, additional pages, links to your social media networks? A well thought out web site will always be able to accommodate additional functionality without a complete redesign but sometimes there comes a point when a redesign is the best options.
- I want my site to perform better in the search engines.
The structure and design of a web site bears a huge relation on how well a site performs in the search engines and a skilled web designer will know how to optimize all elements that make up a web site, for best search engine results.
Now lets take a look at these in action with three before and after web redesign projects.
Peter Meder and Company
We addressed all 5 reasons in the redesign of a web site for Chicago headhunter, Peter Meder and Company. The new site has a much more professional look/feel and immediately imparts the nature of the business. Visitors have easy access to the current position searches which is a huge time saver for both client and job hunter.
Content reorganization was the main driver behind our redesign of the Bear Essentials web site. We produced a much more appealing user friendly site with clear call to actions.
A more professional look was the order of the day for our redesign of Tiger Tables with clear call to actions.
Do you have a web site that could do with a makeover? We’d love to have an opportunity to talk with you.
Call us at 847 607 8679
2010 © Chicago Web Designer