Blogging regularly about topics relevant to your business and target audience is a fabulous way to increase your visibility among the search engines. Over the last year the client web sites I have launched with blogs, get listed faster and rank higher with the major search engines. For search engines, content is king and blogs, by their very nature, rule the day with their fresh new content.
Whatever your area of business blogging is a great platform on which to build your authority and reputation. Write about issues relevant to your services, use your blog to pose questions to your readers, offer solutions to problems. Your expertise will show through.
Engage with your readers through blog comments and don’t worry about your blog being blighted by spam. All good blog platforms have the ability to moderate comments, they can be configured so you can see the comments and approve them before they appear on your site.
If you can commit to writing a post at least once a week then a blog can definitely help your business.
If you are blogging for business, pleasure or both there will be days /weeks, when you come up empty in creating that next killer blog post. Welcome to Bloggers Block .
Here are some of the tips I use to keep those creative juices flowing.
Keep a running list of blog post ideas and add to it frequently – skim over your list and pick something that appeals to you.
Think about recent interactions with clients. What types of questions have they asked. Can they be worked into a blog post?
Got a new client, launched a new project or service? Blow your own trumpet and blog about it.
Flick though a magazine or newsletter relevant to your business, industry or organization. An image or article may be all the inspiration needed.
Member of any social networking sites, Twitter, Facebook LinkedIn? Check what’s happening with your friends/followers.
Get away from your computer. Sitting in front of a blank “New Post” screen desperately thinking of something to share is not conducive to ideas. Go for a walk, have a cup of coffee, crank up your favorite music on your ipod.
Find inspiration from the natural world…everything from systems, processes, life cycles, shapes color, texture
Lastly don’t sweat! While posting to a blog regularly is important missing the odd day or even week is not the end of the world.
We started our blog in June 2005 and nearly three years later are still going strong.
You may find this blog intresting if you are looking to hire a web or graphic designer, you are interested in web site usability and search engine optimization or are a web/graphic designer looking for some tips and tricks.
Today I am going to talk a little about the sort of subjects we cover here for any of our new readers. Each of our posts are given one or more label to categorize them so I thought it would make sense to talk about our categories:-
Eye of the St Louis Web Designer
A picture speaks a thousand words and most of the photographs we feature in this section are of something that has given us inspiration, from a fabulous natural color palette to a great texture or pattern. As mentioned thoughtout these posts a designer’s eye never sleeps
Blogs are becoming an increasingly popular marketing tool for companies, both big and small. They allow you to update your readers with company news, offer tips, tricks, promote products. The list is endless.
Blogs can now also be enhanced with widgets.Widget are small applications which have a specific function to perform on a blog or web site.For example some widgets allow you to show videos play music, and while this might not be relevant to a business blog there are plenty of widgets out there that are.
Widgets like increase the interactivity with your readers just that one step further. They require little technological know how to add…cut and paste some code and your are ready to go.
What’s more most of them are free.
Writing a blog takes commitment. Obviously there is the element of time it takes to write a post but there is also the commitment to deliver quality content and post regularly.
Today we are celebrating our 200th post!
A tool I have recently started using to read blogs is Google Reader Another great free application from Google, Google reader allows you to subscribe to your favorite blogs and then delivers any new posts to your iGoogle page via a widget. (For more information on iGoogle see this post). Using the reader allows you to keep up to date with the blogs that interest you and saves time from actually visiting the blogs.
Most business owners understand the important of having a presence of the web. As the internet has evolved it has offered more and more platforms for interaction and one of the most popular to emerge over the last few years is blogging …both for business and on a personal level.
So is your business ready for a blog? Here are the top 5 reasons you should start blogging
A business blog is a excellent way to get found by people searching for your type of product or service.
Search engines love fresh content and will visit a blog more frequently than static page websites.
A blog shows your personality, your expertise, and your character; people will hire or buy from you when they feel they trust and like you.
A blog expands your global reach, pulling in qualified prospects you would never have reached before.
A blog allows you to interact with readers, get feedback, introduce them to your ideas, and builds relationships.
Blogging is easy to do and requires no technical knowledge to execute on a day to day basis.
If blogging is a tool you would like to add to your marketing mix then contact us today. We are experts at configuring and integrating blogs to both new and existing web sites.