Writing a blog takes commitment. Obviously there is the element of time it takes to write a post but there is also the commitment to deliver quality content and post regularly.
Today we are celebrating our 200th post!
A tool I have recently started using to read blogs is Google Reader Another great free application from Google, Google reader allows you to subscribe to your favorite blogs and then delivers any new posts to your iGoogle page via a widget. (For more information on iGoogle see this post). Using the reader allows you to keep up to date with the blogs that interest you and saves time from actually visiting the blogs.
In a post I wrote last week I talked about creating branded blogs and mentioned we were currently creating one for St Louis based Throttlenet.
The blog is now up and running, visit it here>> ThrottleBlog
Throttlenet have their blog set up so various team members can contribute, which is a great approach for a multi faceted corporation. It will give the blog a very rounded “voice“.
We have two “voices” on this blog me..St Louis Web Designer and St Louis Marketing Executive
We have very different styles but that is exactly how a blog should be. Each contributor has a unique voice and personality, and brings to the blog something that no one else can.
It takes time to develop a blog voice but the more you write the more your style and voice will evolve.
Blogs have become a great way to interact with your site visitors, providing them with fresh news, stories and events. A blog can be easily added to an existing web site and requires no technical knowledge to use.
Very often the blog will be the first page visited on your web site and your first opportunity to present your visitor with your brand image. If you use one the standard templates offered with say Google Blogger, your blog might have all the functionality you wish but the opportunity to engage your visitor with your brand lost . As the saying goes you only have one chance to make a first impression.
We specialize in creating a blog which compliments your brand image.
Here are two example of our blog work in action:-
Citizens for Modern Transit Working to expand St Louis Metrolink ..topical issues
Cynthia Reeg News from children’s author Cynthia Reeg
Also in development are blogs for two other St Louis based companies, Throttlenet and Loomis Bros.
This blog is nearly two years old …and 176 posts later I thought it was about time it had a little more order.
Having reviewed it’s common themes it has been categorized into the following:-
All posts from now on will also be open for comments
Most business owners understand the important of having a presence of the web. As the internet has evolved it has offered more and more platforms for interaction and one of the most popular to emerge over the last few years is blogging …both for business and on a personal level.
So is your business ready for a blog? Here are the top 5 reasons you should start blogging
- A business blog is a excellent way to get found by people searching for your type of product or service.
- Search engines love fresh content and will visit a blog more frequently than static page websites.
- A blog shows your personality, your expertise, and your character; people will hire or buy from you when they feel they trust and like you.
- A blog expands your global reach, pulling in qualified prospects you would never have reached before.
- A blog allows you to interact with readers, get feedback, introduce them to your ideas, and builds relationships.
Blogging is easy to do and requires no technical knowledge to execute on a day to day basis.
If blogging is a tool you would like to add to your marketing mix then contact us today. We are experts at configuring and integrating blogs to both new and existing web sites.
Customizing a blog to truly reflect it’s content can sometimes be a little challenging .. most blog providers offer cookie cutter templates but many lack polish.
If you have an existing blog that needs a little uplift of are in the process of setting up a new blog we can help.
Take Zinfully Delicious one of our latest projects. We produced a custom banner and configured the blog software to create a complimentary color palette.
Visit the blog Here
Contact us today to see how we can assist in making your blog look great!