It is hard to escape the abundance of snow in the Chicago area at the moment. Ask most people what color is snow and the answer will be white. Ask a graphic designer and the answer will be, “white but also think soft grays, delicate lilacs and even dramatic blues.”
As a web and graphic designer color is one of my favorite “tools” Here are the colors I see in snow.
©2011 Chicago web designer
The visual elements of your brand are typically classified as
- Typography – font face, sizes
- Color Palette – primary and secondary colors
- Imagery- photographs, illustration and their styles
Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.
Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.