More and more medical practices recognize the importance of developing a brand image. I have recently been working with St Louis Surgical Consultants in developing a logo and print collateral pieces as well as a web site. The web site is still in the works put the logo, business cards, letterhead and appointment cards are now complete.
Last year I was contracted to build a brand image for an online small business radio start up. As a web and graphic designer, these are favorite types of projects and I have been fortunate to enjoy plenty over the last few years. From a designers standpoint the real beauty of a complete brand image project is that you get to start with a completely blank canvas.
Various circumstances meant that the Small Business Radio was unfortunately never launched but I thought I’d share with you today the elements I created.
The starting point was naturally the logo which was then incorporated into a business card.
Then came the look and feel of the web site. It needed to accommodate a custom designed media player and a space for ads.
and lastly a set of banner ads to promote the site before and after it’s launch
It was a really fun project to work on and I was disappointed it never made it to the launch stage. I think it would have been a great resource for all of us small business owners.
2010 © St Louis Web Designer
The visual elements of your brand are typically classified as
- Your Logo
- Typography – font face, sizes
- Color Palette – primary and secondary colors
- Imagery- photographs, illustration and their styles
Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.
Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.