A few weeks back I showcased a new logo for Prefix Technologies. The logo has now been seamlessly integrated into their web site.
Switching out an old logo with a new one can sometimes pose a few challenges.
- The footprint is substantially different, wider or taller, and the allotted logo area can’t accommodate.
- Color issues. Too much or too little contrast, color clashes.
- Look and feel – is the look and feel of the logo in keeping with the rest of the site.
In this particular logo switch we had an issue with color contrast as you can see below, the new logo just did not pop against the background.
Adding a dynamic star burst solved the problem.
©: 2010 Chicago Web Designer
I am excited to be working with Zagros Robotics, creating an improved look and feel for their web site.
The site is being built on the PDshop.net platform
2010 © Chicago Web Designer
Hello! A week ago today I was packing up my St Louis web design business and today, here I am firmly planted in Chicago. It may be a while before I am fully unpacked but I am really looking forward to getting to know you, all your fabulous businesses and getting down to work as the Chicago web designer.
Here is what I do:
- Custom Web Site Design
- Web Site redesign
- Banner ad Design
- Email templates
- Blog Design, wordpress, blogger
- Internet marketing ( SEO)
- Logos and corporate branding
- Traditional graphic design
I have been in the web and graphic design business for over 10 years and am truly passionate about what I do.
One question, as a city you have a lot of nick names. Which one do you prefer, Chi town, ChicagoLand or the Windy City?
The Chicago Web Designer
2010 © Chicago Web Designer
More and more medical practices recognize the importance of developing a brand image. I have recently been working with St Louis Surgical Consultants in developing a logo and print collateral pieces as well as a web site. The web site is still in the works put the logo, business cards, letterhead and appointment cards are now complete.
2010 © St Louis Web Designer
Do you allow you customers to experience your brand through all five senses?
Not one medium allows indulgence in all five. Take web sites for example, here we are limited to just two, sight and sound. These limitations definitely affect my actions. When in come to buying things like sheets I abandon my online shopping experience and head out to a store. There are some things I just need to touch before I buy.
Talking of the five senses take a look at this fabulous sculpture, The Awakening, near the Mall in Chesterfield. He was made to be touched!
Last year I was contracted to build a brand image for an online small business radio start up. As a web and graphic designer, these are favorite types of projects and I have been fortunate to enjoy plenty over the last few years. From a designers standpoint the real beauty of a complete brand image project is that you get to start with a completely blank canvas.
Various circumstances meant that the Small Business Radio was unfortunately never launched but I thought I’d share with you today the elements I created.
The starting point was naturally the logo which was then incorporated into a business card.
Then came the look and feel of the web site. It needed to accommodate a custom designed media player and a space for ads.
and lastly a set of banner ads to promote the site before and after it’s launch
It was a really fun project to work on and I was disappointed it never made it to the launch stage. I think it would have been a great resource for all of us small business owners.
2010 © St Louis Web Designer
I thought I’d share a great testimonial I received recently:
“We selected Zoe and her company Indigo Image after meeting with several website design companies. Our choice was fully validated by the Big River Associates logo and website that she created, and by our experience working with her through this process. Zoe is the consummate professional, clearly laying out the project stages and the timeline from the beginning, while at the same time patiently accommodating changes along the way. In particular Zoe interpreted our intentions, and designed a very clean, quick website that is easy to navigate, while at the same time incorporating a slide show of nature pictures to highlight in a more interesting and pleasing way some key service offers. We look forward to continuing to work with Zoe from time to time, to ensure that our site is current and relevant, and we are very pleased to recommend her work.”
Selecting a web designer to work on your project can be a daunting task. Where to start?
A Google search? The phrase “St Louis web designer” yields a whopping 2,270,000 returns. Clicking through and visiting the sites on just the first pages can be overwhelming (as a result of excellent SEO we do feature on that page!) Once on the sites you can check out the portfolio, evaluate the skill set of the company but often the most telling way to get a feel if they are a company you’d feel comfortable working with is to see if there are any client testimonials.
Here is glowing testimonial from St Louis celebrant, Ruth Hasser, www.ruthellenhasser.com which really speaks volumes about how we can help clients with their projects.
“Zoe Feast worked with me every step of the way to design and optimize my first website. She listened to me, understood what I was going for, was wonderfully patient with my inexperience, and delivered what I needed in a professional and timely manner. As a result I get regular compliments on my website and, more importantly, customers are finding me! I will continue to rely on her expertise and thoughtful support. Thanks so much, Zoe.”
Thanks Ruth for taking the time to write this!
Interested in more client testimonials ?
© St Louis web designer
Here is one of the latest projects we have been working on; Big River Associates.
Here is the logo and stationery set. A web site is in the works.
The visual elements of your brand are typically classified as
- Typography – font face, sizes
- Color Palette – primary and secondary colors
- Imagery- photographs, illustration and their styles
Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.
Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.