We have been providing pro bono web design work for Burns Recovered Support Group for over 5 years now and were delighted to hear, that late last year, they had won some additional pro bono marketing efforts though “Creatathon” The end result was a fantastic new logo.
Just switching out the logo was not going to cut it so we gave the site a mini makeover. The color palette was updated to blue hues, the type face changed and the site generally given a more open feeling that was far more inline with the brand image.
Here is what Executive Director, Julie Peetz had to say
“We’ve had great feedback on the new look—the color scheme turned out great! I love the white space—it looks clean and fresh
Thank you so much!”
Creating a new website for your small business can be a daunting task … what sort of look/type of functionality is going to work best for you, what is your budget and how do go about selecting a web design company? Generally, the first step is to take a look at what other similar business are doing…just to get some ideas and your own creative process rolling. If you find a site you absolutely love, it doesn’t do any harm to contact the web design company who created it – many design companies include a “designed by” link at the footer of the site…these are often quite small.
This is exactly how we connected with one of our newest clients, The Dance Workshop, a dance studio located in Monroe CT. They had seen a site we created for a Chicago based dance studio and reached out to us, the rest is history!
This week sees the launch of their new WordPress website.
One of the main things they wanted to achieve with their new site was the ability to update it and this was easily achieved by building on the WordPress platform. We created a completely new look which offers and engaging experience to the user with plenty of photographs and information and is of course mobile friendly.
It is always interesting to look back and see the improvements..here is their original site.
As a web and graphic designer I spend a lot of time sitting in front of my computer. As 2016 comes around, I am celebrating the start of my 16th year in business …that is a lot of time spent on my derriere! This year I resolved to do something about this and while abandoning my computer is not an option, I turned my attention to my workstation.
My answer…a standing desk.
This great contraption come from Veridesk and allows me to switch easily from standing to sitting.
Sneak peak today on a new web site I am working on for The Dance Workshop, a Connecticut dance company.
They contacted me after admiring another Dance company web site I’d created for Lincolnshire Dance Academy, right here in the suburbs of Chicago.
The site will be ready to go live in a few weeks.
I have to say I am not a great fan of the abundance of snow we have in Chicago but it does offer some great photo opportunities. So yesterday I bundled up and braved the coldest day of the season to flex my creative eye (and freeze my fingers and toes!) My hope is that it all melt this week!
Redesign projects are always particularly satisfying for me, giving an old dated website a new lease of live with better functionality, is very pleasing all round.
One of our St Louis clients, The Fountains of West County, approached us needing a revamp of both theirs and a sister web site.
The first of these went live this week.
We gave the site a fresh new look and took advantage in the redesign process to improve the site architecture making it easier for users to find exactly what were looking for easily. The site was built on WordPress and is mobile friendly.
And for a peep back in time because who does love a good before and after, here is the original site.
Little did I know when I started blogging on June 8th 2005, 10 years, 5 months and 3 days (or 3808 days) later, I would still be at it! I have written 651 posts organized into 37 categories…that’s a post about every 6 days.
For the last few years I certainly haven’t been posting with that frequency but when I first started blogging I posted nearly every other day. It really helped get me going, got the search engines interested and brought tremendous traffic to my site. Ultimately traffic led to sales so the time invested in writing was time well spent.
A blog is a Personal PR Machine for your small business. With it you can:
Use it to introduce new services, staff members or even a change of address
Showcase projects or products or even something that just inspires you
Engage with reader though comments
- Establish Authority
Validate your expertise within your industry
- Feed Social Media
Use posts as rich fodder for social media networks such as Facebook, Twitter or LinkedIn
- Create leads.
Write clever keyword rich posts that the search engines will love
Won an award, got a great client testimonial…shout about it!
- Make money.
If your blog is receiving a decent amount of traffic, embedding Ads can generate revenue.
Who says raking leaves has to be boring… when you can take 30 seconds and create a beautiful leave design …only to have it blown away 30 seconds later!
As a graphic designer I have always been drawn to patterns and this fascination ultimately led to a fantastic job designing anti counterfeit patterns for currency. It was the ultimate in technical design – the patterns had to not only look good but offer serious anti counterfeit protection too. Working in the security printing industry opened my eyes to all the secrets a design could hide and a new fascination was born!
Over the years I have been dabbling in these “secrets”, albeit on a much larger scale that you would typically see on a bank note and have brought the first round together in a new web site – Secret Messages for Kids!
The site offers 4 types of secret message, all with easy to follow instructions and plenty of fun!
It has been designed to appeal to kids with bright colors and hand drawn cartoons.
Here is a fun little project you can make for Halloween…a pop up haunted house card
Full instruction, including a Free template are available at CreativeinChicago.com