Today I have been working on a site I recently took over.
The site has a clean well functioning design with no usability flaws. However it has not been doing well in the search engines for the keywords and phrases the client is targeting, so they have asked me to do some SEO work .
Delving into the code “behind” the site I have come across a number of problems that have not been helping the situation. The code is bloated beyond belief with font tags, span tags and nested tables. It appears that the original creator of the site had a “thing” about using tables…even simple lists were put into a table.
I have stripped away the superfluous code and used css to control the look and feel of the content. The code is cleaner and shorter ( from around 240 lines to 70 lines) and the web site looks exactly the same to the user.
Tomorrow I will work on adding elements that will enrich the keyword density of the pages.