At the start of any project, as part of the discovery process, I asked my clients to send me a few URL’s of web sites they like and ones they don’t. From the sites they send, I can get a really good idea of the looks that appeal to them and vice versa.

My client on this project did a great job picking out sites. I did a search on wedding officiants and about 90% of the sites out there are awful – bad design, impossible navigation, no call to action, unpolished and generally just yucky.