WordPress Template Customization for Labor Ad Network

I have been in business a long time and have built hundreds of websites. Websites come and go, they get redesigned or disappear altogether but a site I built for Labor Advertising Network in 2005 was still in use. As you can imagine it was looking rather dated and lacked modern day functionality.

I have kept in contact with the client and last month got a call from them saying they were ready to bring their website to present day standards but were on a very tight budget. They wanted it converted to a WordPress website so they would be able to edit it themselves and also ensure the new site offered mobile friendliness to their users.

Recognizing their budget considerations, the most cost effective approach for them was to use a ready made WordPress template.

After installing and configuring WordPress on their server I selected the Twenty Seventeen template to customize. It is a very clean template, lends itself to small uncomplicated sites and is of course, beautifully mobile friendly.

The Labor Advertising Network is a network is designed to help advertisers get their story across to the Labor community. This distribution network is conveyed in three custom designed graphics which feature in the huge banner area on the home page. Each banner features a different professional and they are randomized so a different one displays each time the home page is visited.

 

twenty seventeen larger banner

twenty seventeen larger banner

Here is the home page in action

labor ad network wordpress website

and the inner pages of the site were configured to display a custom header

abor ad network twenty seventeen

A few lines of custom CSS added a color to the navigation bar and footer.

It’s always fun to take a look back, here is the old static site.

labor ad network old site

Their new site certainly brings them up to date.

labor ad network wordpress websiteVisit LaborAdNetwork.com

Leave a Reply

Your email address will not be published.