A web designer’s challenge

Did you know that around 10% of men have some form of color blindness? The majority of our clients are men and color blindness is certainly something we have encountered.

It can be quite a challenge to design and get critique on creations the client can’t necessarily see!

The most common form of color blindness is red/green…Can you see a number in the circle below?

To view more on color blindness click here

Web Design Recipe -St Louis

Dell Dimension 9100 computer
Adobe Photoshop
Adobe Illustrator
FTP client
1 domain name
1 hosting account
1 creative brain
1 technical brain
20 cups of coffee


  1. Meet with client to discuss goals and objective.
  2. Develop site architecture.
  3. Using Adobe photoshop and/or Adobe Illustrator create static mockups and post online for client critique.
  4. On approval of static design code design for browsers
  5. Test coded site for cross browser compatibility and code validation and tweak if nescessary.
  6. Populate with client content.
  7. Proof read.
  8. Set up domain name and hosting account
  9. Upload site and re-test
  10. Final client review and approval
  11. Make site live


Search Engine Optimization

Search engine Optimization or SEO is the general term used to describe specific techniques that can be used on websites in order to rank favorably with search engine.

It can take many forms from enriching a site’s content with keywords, ensuring pages have appropriate titles, to fixing technical issues which cause problems with certain search engines.

It seems a day does not go past without us getting a spam email promising SEO heaven ..and we are not alone. This comes from Google.com

“Be wary of SEO firms that send you email out of the blue.
Amazingly, we get these spam emails too:

“Dear google.com,I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.”

The Eye of a St Louis Web Designer

As a web designer and a graphic designer an understanding of human visual perception is important. The use of a contrasting color to draw the users eye to a particular area is a simple example of how we can make use of the perception of contrast

However human perception is not always as straight forward! Take these 2 examples

The St Louis Arch


The Arch is as high as it is wide ..get a ruler out and measure it if you don’t believe me!

Then how about this



Do you see movement? Well there is none ..this is a completely static illustration!

Web Design…don’t make me think

Here is a senario:-

Shopping online, you have found the perfect designer wallpaper in a St Louis based store, time to checkout..but where is the checkout button..on the top, on the side where? This is a site where the checkout button is not intuatively postioned.

Don’t make me think!

As a site visitor you are being asked to do too much visual processsing to complete your order.

Good web design is all about producing an interface which interacts with the site visitor in an intuative way. In an e-commerce site excellent and easy to use navigation is crucial. The bad positioning of a checkout button can mean a shopping cart is abandoned and a sale is lost.