Website first impressions: New site for Breeze Law Firm

You have one chance to make that all important first impression, are you achieving that with your web site?

The updated site we’ve created for Breeze Law Firm delivers a great first impression with a rich look/feel, easy to navigate interface and direct copy allowing visitors a thorough overview of the practices areas.

Visit the site a

Custom 404 error pages.

Does your web site have custom error pages? If a visitor types in the address of a page that has been moved or no longer exists are they greeted with this?

Does this screen engage your users? No and you are missing an opportunity to direct your users to the information they are looking for.

Take this “error” opportunity to present your visitors with custom 404 error pages, ours has full site navigation and a site map.

Are you getting the most of the visual elements of your brand ?

The visual elements of your brand are typically classified as

  • Your Logo
  • Typography – font face, sizes
  • Color Palette – primary and secondary colors
  • Imagery- photographs, illustration and their styles
  • Personality

Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.

Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.

Web Design Updates for Indigo Image

Back in February I mentioned our web site was undergoing a freshen up. Client work always comes first so it has taken until the middle of April to roll out the changes. But today is the day!

While the overall design has not dramatically changed we have focused on usability issues. Our home page now features our RSS feed and a dynamic portfolio navigator. The entire portfolio section has been reworked and all logo and graphic design pieces are presented as a slide show format for easy viewing.

The portfolio has been split into the following sections

We have also taken the opportunity to update our blog template and create a custom background for the STLwebdesign Twitter page

Web Site Testimonial from St Louis Associates in OBGYN

Hearing this kind of feedback makes it all worth while!

Working with Zoe at Indigo Image was an extremely positive experience. Her prompt communication and professionalism truly made our web page development a breeze. Not only was the development process easy for us, her creativity continues to bring our practice’s best face forward. We are extremely grateful for all of her hard work and unique creative touch! Thank you!

Jessica Kliethermes
Associates in OB/GYN, Inc.

Twitter experiment

Are you using Twitter yet?

I have had a Twitter account for quite some time now but only really started using it recently. Twittering is like micro blogging; you have 140 characters to have your say. It is quick, easy and free.

As with any social networking tool there is a time commitment, albeit relatively small for Twitter, so I have set myself a number of goals to see if it is really worth the effort.

To follow me on Twitter click here

Looking for a basketball camp in St Louis? View our latest web site

Launched this week is an updated web site for the Larry Hughes Basketball summer camp. Time was of the essence in getting this site online as flyers advertising the camp were being distributed and visitors were being directed to a very outdated site with incorrect information. We completed this new site in less than a week.

More user friendly and with clear call to actions was the focus or our re-design. Here is what our client had to say “The site looks fantastic!!”