You never really know where life is going to take you. When I relocated to Lancaster PA in January 2017 I never in a million years thought, that just a short 20 months later, I would be faced with the massive upheaval of relocating back to the Chicago area. To say I was sad to leave the tranquility and beauty of Lancaster, to the non stop hustle and bustle of the greater Chicago area, is an understatement. I was sad, really sad. But here I am, Indigo Image, the Chicago web and graphic design company is back in town, unpacked and ready for business!
We have been working with Restore North Shore, a Chicago remodeling company, for over five years now and in that time have built their entire visual brand – logo, business stationery, website, signage and even t-shirts. We recently created two new pieces to compliment their existing collateral, a folder and note card. The folder will be used for presenting new bids and the note card was deliberately left blank inside so it can be multi purpose…anything from a thank-you card to an introduction card.
As if it not enough to be creative in my day job, my many of my hobbies revolve around creative pursuits too. Many of them appear on Creative In Chicago, my personal blog. A few years back I shared a post on how coloring can be a great stress buster… now you see adult coloring books all over the place.
As a graphic designer I have always been drawn to patterns and this fascination ultimately led to a fantastic job designing anti counterfeit patterns for currency. It was the ultimate in technical design – the patterns had to not only look good but offer serious anti counterfeit protection too. Working in the security printing industry opened my eyes to all the secrets a design could hide and a new fascination was born!
Over the years I have been dabbling in these “secrets”, albeit on a much larger scale that you would typically see on a bank note and have brought the first round together in a new web site – Secret Messages for Kids!
The site offers 4 types of secret message, all with easy to follow instructions and plenty of fun!
It has been designed to appeal to kids with bright colors and hand drawn cartoons.
We have been working (pro bono) with Burns Recovered Support Group for over 4 years now, taking their internet presence from an outdated website, to one that is all singing and dancing. They use it to blog about their Children’s Burn Camp, offer information to burn victims and promote the many fundraisers they have during the year . The money they raise means that there is never any charge for the children who attend their camp. How fantastic is that.
In October, in conjunction with Neiman Marcus, they are hosting a fashion presentation. We designed these invitations for the event.
“Your Creative Partner” – that is our tag line and is the phrase that really encompasses everything we do.
While our big creative projects are things like website or logo design, we also offer design services for small businesses looking for creative input on projects such as presentations or even the conversion of concepts into digital formats…really anywhere they need a creative partner.
A great example of one of these smaller projects is this pattern creation for a local Chicago Realtor. They contacted us with a simple sketch of what they wanted and need a digital file which could be scaled so they could print. The plan was to produce some framed artwork.
Our previous brand image has served us well but we have been wanting to shake things up and redesign it for over a year now. Finding time has been difficult but we have finally rolled out a new brand image for The Chicago Web Designer, Indigo Image.
Lets start at the beginning with the first thing we tackled … an update of our logo.
We have dropped our rectangular icon replacing it with a circle but the “pathway” shape remains the same, the color indigo is now complimented with a fresh blue. We also updated the typeface to a less boxy font. While the logo is not a million miles away from where we started it is definitely fresher. The circular icon is nicely compatible with the size and shape restrictions for many social media profile icons ( see what we mean by checking out our Google + page)
One of the main drivers behind the redesign of our website is the fact there has been a huge surge in traffic from mobile devices such as tablets and smart phones. The growth is so massive it is actually predicted web traffic from these devices is set to pass traffic from desktop computers this summer. While we had coded our previous design to react responsively ( see this blog post), time constraints meant that we didn’t redesign …just recoded. It was a good stop gap but needed fixing!
Both the design and the code has now been optimized for viewing on any device.
The re design gave us the opportunity for some content re-organization. The main area we reworked was the portfolio section. It is now split into four categories
Back in the fall I created a print ad for Chicago based small business Paper Shower. Quite often when I create pieces for print I never get to see the finished product…which is fine, but I never turn down the opportunity to take a look at the end result.
The ad appeared in Feb/March edition of California’s Adventure Sport Journal.
..and after a quick scan through the magazine I now have a hankering to hike along the California coast. If I do I will be sure to pack the unique Paper Shower body wipe