New Website for HEATJAC

We have been working with OperationHEATJAC, manufacturer of a unique heated garment for use in the O.R, for some years now. In that time they have extended their product offering to different markets. These changes have meant a slight restructuring of the business, which now operates under the name of HEATJAC with three divisions, OperationHEATJAC, HEATJAC for Motorsports and HEATJAC for Outdoors.

Time for a branding refresh!

We kicked off by tweaking the original company logo whose original design worked equally as well in a shortened version.

heatjac logo

The website was also refreshed to better reflect the three division with an updated home page, new navigation and dedicated division shopping pages. The site was also moved to a different domain heatjac.com

Visit it at https://www.heatjac.com

New website for Heartstation.com

I have said it before but I will say it again, web redesign projects are so satisfying. It’s something about breathing new life into the old and worn, giving it shape, presence and function to do battle in today’s business environment.

I have been working with Heartstation, providers of AED cabinets, for some time now and was delighted when they hired me to revamp their website which dated back to 2006! The internet technology available since that time has come a long way.

The redesigned site encompasses a bright,open look and feel with call to actions throughout. It offers a completely responsive experience for the user whether they are visiting from their mobile or a desktop.

Take a look https://www.heartstation.com

and here is a little reminder of their previous site

Are you a small business looking to redesign your website?
Call us at 636 795 7988
or email us

A Small Business Brand

Creating an effective brand image for your small business can “up your game” and let you compete with the bigger players in whatever arena you operate.

Are your customers having the same experience however they interact with you, or are they faced with mixed messages a mishmash of graphics and just general confusion?

We have just completed a project for a Chicago based small business, Every Day Feels Great, who came to us looking to create a brand for their wellness business.

The project started with brainstorming a tag line which summed up what they want for their clients. Once the was established we worked it into a very simple text logo.

We then went on to design a business card, a simple one page website and graphics for Facebook.

Consistency is king here. The same color palette, imagery, graphics and voice ensure a flawless branded experience.

Check out the website at

https://everydayfeelsgreat.com/

New Website for St Louis Celebrant

Nothing says a happy customer than one who sends me referrals and this was how I ended up working with Lamira Martin, a referral from a fellow celebrant Ruth Hasser

Lamira was looking to redesign the website for her Celebrant business, Your Ceremony, Your Way . It needed a fresh look and offer her visitors a better experience when accessing the site from a mobile device.

Redesign projects are always so satisfying, here is what the original site looked like.

website redesign celebrant

And here is the new site

celebrant wordpress website

Lamira was one happy client and here is what she shared on Google reviews

Zoe is an amazing website creator.
She listens – From my rambling, she was able to discern a theme, colors, font and images that resonated with my vision for my website.
She is patient – After the initial site was created, Zoe was open to any and all changes that I wanted.
She is kind – I never felt like the inexperienced techie that I am.
She is knowledgeable – Her recommendations, especially re: accepting payment and optimal search avenues were spot-on.
I highly recommend ZOE FEAST, website creator EXTRAORDINAIRE!!

Thanks Lamira for such a positive review, you were a pleasure to work with!

Food Photographers Website

The last few weeks I have been working on a new website for a A-Yo Kitchen, a York PA recipe developer and food photographer. This startup business is the brain child of Alysha Yoder, who has such talent when it comes to preparing, styling and photographing food. I was literally slobbering as each photograph got uploaded to my dropbox.

Alysha wanted a very minimalist look to her web site, where her photographs have the staring role. She had actually picked out a WordPress template before we connected and had dabbled with it on WordPress.com. However as with a lot of templates and the limitations faced when running a website though WordPress.com, she was unable to make it do exactly she wanted to achieve her vision. It needed the magic touch from a professional web designer!

The first thing I did was to get it off WordPress.com and set it up as a self hosted site. If you need multiple plugins and are after a particular functionality it is actually more cost effective to take this route.

Working from Alysha’s sketches,

I brought the site to life. It is actually really useful when a client can provide sketches as it really helps clarify exactly what they are after.

ayokitchen website

ayokitchen

Take a look at it at ayokitchen.com, it will have you slobbering too!

Before and After St Louis Financial Advisor Web Site

Hands up if you like looking at before and after projects? Me!

Here is a mini redesign project I did for St Louis financial advisors, Mark and Jason. The site before

and after

I added a new logo, tweaked the colors, reworked the header and used a more modern font for the copy.

The result a much cleaner and inviting site… mobile friendly too!

Need Help with a Wix Website?

I market myself as “A Creative Partner for your Small Business” and if your small business website is built using Wix, I can help by making it not only look wonderful but perform seamlessly too.

The Wix platform offers a drag and drop interface and is described on their site as “easy for any person to create websites – no design skills needed”. While it certainly offers plenty of tools to make a site look pretty, you really do need an understanding of how best to present your content to engage your users and encourage them down certain paths. This is where tapping in on the experience of a professional web designer can help take your Wix website to the next level.

This was exactly what Malorie Blake,a registered dietitian based in York PA, was looking for her website Wholesome365.com

The re-working of her Wix site involved re branding with her new logo and complimentary color palette and font choices.

We also

  • Reorganized navigation for better content flow and usability and built out footer elements
  • Re-worked home page for improved information and call to action. e.g. Detailing major services and lead generation via a free phone consultation
  • Improved the design and added better call to action on inner pages of site e.g. Booking appointments or purchasing packages
  • Ensured design elements were consistent throughout site
  • Optimized pages and file names for SEO purposes

Here is the finished home page

wholesome nutrition wix website

 

Compared to where we started from

As you can see the site is now far more focused on the user and how they can be directed to specific areas easily without having to think. The eye is effortlessly drawn in to the Call to actions

If you need help with a Wix website I am here to help. Give me a call at 636 795 7988 or contact me via email

WordPress Template Customization for Labor Ad Network

I have been in business a long time and have built hundreds of websites. Websites come and go, they get redesigned or disappear altogether but a site I built for Labor Advertising Network in 2005 was still in use. As you can imagine it was looking rather dated and lacked modern day functionality.

I have kept in contact with the client and last month got a call from them saying they were ready to bring their website to present day standards but were on a very tight budget. They wanted it converted to a WordPress website so they would be able to edit it themselves and also ensure the new site offered mobile friendliness to their users.

Recognizing their budget considerations, the most cost effective approach for them was to use a ready made WordPress template.

After installing and configuring WordPress on their server I selected the Twenty Seventeen template to customize. It is a very clean template, lends itself to small uncomplicated sites and is of course, beautifully mobile friendly.

The Labor Advertising Network is a network is designed to help advertisers get their story across to the Labor community. This distribution network is conveyed in three custom designed graphics which feature in the huge banner area on the home page. Each banner features a different professional and they are randomized so a different one displays each time the home page is visited.

 

twenty seventeen larger banner

twenty seventeen larger banner

Here is the home page in action

labor ad network wordpress website

and the inner pages of the site were configured to display a custom header

abor ad network twenty seventeen

A few lines of custom CSS added a color to the navigation bar and footer.

It’s always fun to take a look back, here is the old static site.

labor ad network old site

Their new site certainly brings them up to date.

labor ad network wordpress websiteVisit LaborAdNetwork.com

New website For Children’s Author

Launched today is a brand new website for children’s author Gary Scholar.

children's autor website

Gary has written a series of 39 children’s books – BAP Books – Believe Anything’s Possible. They address issues many kids struggle with such a bullying, illness and overcoming fear but also issues like losing a parent, adoption and foster care. All of his book are available through Amazon.

Gary first came across our web design services when we launched a website for a St Louis Children’s author in 2006. He kept our contact details on the back burner and touched base with us in the Fall last year. By that time we had relocated to Chicago which is where he is based. We had obviously made an impression for him to reach out after all those years!

The website we created for him is very colorful and designed to appeal to both children and adults alike. We categorized his books into 8 series and built the site around them

Built on the WordPress platform the website is mobile friendly and designed to easily accommodate further books.

Gary is thrilled with the site and this is what he had to say

“Zoe, thanks so much for being so professional, knowledgeable, creative and loving as you made my website come alive in such a wonderful creative way. You are an absolute joy to work with and I’m sure down the road I will be using your expertise again.”