Zoe Feast Surface Designer: New Website

As a hobby I have really got into surface pattern design over the last year or so and in that time have built up a substantial set of collections.

Surface pattern design is the creation of artwork ( generally repeating patterns) that can be applied to everything from fabric to phone cases, gift wrap to bathmats.

I use all sorts of techniques to produce my designs, creating repeat patterns from watercolor paintings, digitally using Adobe Photoshop and Illustrator and even on my ipad with an ipencil using a great app called Procreate.

My inspiration comes mainly from nature and I am a big fan of color

To showcase my pattern collections I have just launched a new website ZoeFeast.com. I kept the design clean and simple and let the patterns be the star of the show. The website is fully responsive.

zoe feast surface designer
zoe feast surface designer

Take a look at ZoeFeast.com

20 Year Anniversary for The Chicago Web Designer

So I thought it would be fitting on the 20th of the first month of the year to announce that 2020 marks the 20th anniversary of Indigo Image! I am so thankful to all of my clients who have helped me reach this fantastic milestone.

When I founded this company, my core objective was to help small businesses create a presence online. 20 years on, you no longer need to tie up your phone line to visit a website ( who remembers the horrible days of dial-up! ) but with the swipe of a finger on your hand held device, a website is accessible whatever your location. The tools and techniques of creating an effective internet presence have changed immensely but I am still true to that original objective, Indigo Image is Your Creative Partner!

Fabric Design: Prairie Beauty

I have just launched a new collection of fabric “Prairie Beauty

This collection of 13 patterns was inspired by the floral and foliage found on a prairie. I have been working as a habitat restoration volunteer for the last year or so at Cuba Marsh, a forest preserve in the Chicago area and during that time I have seen so many beautiful plants and had to put paintbrush to paper.

Most of the designs stated off as watercolors which were then scanned and pulled into Photoshop where I waved my magic graphic design wand and turned them into repeating patterns.

prairie beauty fabric collection
prairie beauty fabric collection
prairie beauty fabric collection

The collection is available through Spoonflower where they can be purchased in a large variety of fabrics or as ready made item such a duvet covers and table linens.

Media Mentions: Daily Herald – The Creative Side of Volunteering

WordPress.com Websites

WordPress.com websites ( as opposed to self hosted WordPress websites) are hugely popular. WordPress makes it very easy to get started and have a website up a running in no time at all, with essentially no technical know-how. Because of this they are an easy choice.

But getting a WordPress.com website to look and behave exactly as you want, can sometimes be a challenge when that technical knowledge or even just technical confidence is missing. The last thing you want to do is mess up your site!

I recently worked with Debbie Prather who was facing exactly this scenario with her WordPress.com website 742ILoveyou.com. She had a definite vision of how she wanted her site to look and perform and with the success of her articles there was a real need for her site to look more professional.

She reached out to me to help.

I actually forgot to screenshot the site before I started which is a shame but here is her site after I worked my magic.

I switched out the template being used to one that was more professional and added a branded header to the site which included a simple logo and tag line The home page was reconfigured to feature a grid view of the latest 6 blog posts. Follow buttons were added to the blog section and a new contact page added.

Overall the website is now much more appealing, easier to use and has the tools for readers to easily engage.

This is the review Debbie left for me on Google.

” I’m so very pleased with Indigo Image and the timely, professional way in which the improvements I requested were made to my website. I love the results and would highly recommend this company!”

If you have a WordPress.com website that needs taking up a notch I am happy to help. You can contact me HERE or call 636-795-7988

New Website for HEATJAC

We have been working with OperationHEATJAC, manufacturer of a unique heated garment for use in the O.R, for some years now. In that time they have extended their product offering to different markets. These changes have meant a slight restructuring of the business, which now operates under the name of HEATJAC with three divisions, OperationHEATJAC, HEATJAC for Motorsports and HEATJAC for Outdoors.

Time for a branding refresh!

We kicked off by tweaking the original company logo whose original design worked equally as well in a shortened version.

heatjac logo

The website was also refreshed to better reflect the three division with an updated home page, new navigation and dedicated division shopping pages. The site was also moved to a different domain heatjac.com

Visit it at https://www.heatjac.com

New website for Heartstation.com

I have said it before but I will say it again, web redesign projects are so satisfying. It’s something about breathing new life into the old and worn, giving it shape, presence and function to do battle in today’s business environment.

I have been working with Heartstation, providers of AED cabinets, for some time now and was delighted when they hired me to revamp their website which dated back to 2006! The internet technology available since that time has come a long way.

The redesigned site encompasses a bright,open look and feel with call to actions throughout. It offers a completely responsive experience for the user whether they are visiting from their mobile or a desktop.

Take a look https://www.heartstation.com

and here is a little reminder of their previous site

Are you a small business looking to redesign your website?
Call us at 636 795 7988
or email us

A Small Business Brand

Creating an effective brand image for your small business can “up your game” and let you compete with the bigger players in whatever arena you operate.

Are your customers having the same experience however they interact with you, or are they faced with mixed messages a mishmash of graphics and just general confusion?

We have just completed a project for a Chicago based small business, Every Day Feels Great, who came to us looking to create a brand for their wellness business.

The project started with brainstorming a tag line which summed up what they want for their clients. Once the was established we worked it into a very simple text logo.

We then went on to design a business card, a simple one page website and graphics for Facebook.

Consistency is king here. The same color palette, imagery, graphics and voice ensure a flawless branded experience.

Check out the website at

https://everydayfeelsgreat.com/