So I thought it would be fitting on the 20th of the first month of the year to announce that 2020 marks the 20th anniversary of Indigo Image! I am so thankful to all of my clients who have helped me reach this fantastic milestone.
When I founded this company, my core objective was to help small businesses create a presence online. 20 years on, you no longer need to tie up your phone line to visit a website ( who remembers the horrible days of dial-up! ) but with the swipe of a finger on your hand held device, a website is accessible whatever your location. The tools and techniques of creating an effective internet presence have changed immensely but I am still true to that original objective, Indigo Image is Your Creative Partner!
This collection of 13 patterns was inspired by the floral and foliage found on a prairie. I have been working as a habitat restoration volunteer for the last year or so at Cuba Marsh, a forest preserve in the Chicago area and during that time I have seen so many beautiful plants and had to put paintbrush to paper.
Most of the designs stated off as watercolors which were then scanned and pulled into Photoshop where I waved my magic graphic design wand and turned them into repeating patterns.
The collection is available through Spoonflower where they can be purchased in a large variety of fabrics or as ready made item such a duvet covers and table linens.
WordPress.com websites ( as opposed to self hosted WordPress websites) are hugely popular. WordPress makes it very easy to get started and have a website up a running in no time at all, with essentially no technical know-how. Because of this they are an easy choice.
But getting a WordPress.com website to look and behave exactly as you want, can sometimes be a challenge when that technical knowledge or even just technical confidence is missing. The last thing you want to do is mess up your site!
I recently worked with Debbie Prather who was facing exactly this scenario with her WordPress.com website 742ILoveyou.com. She had a definite vision of how she wanted her site to look and perform and with the success of her articles there was a real need for her site to look more professional.
She reached out to me to help.
I actually forgot to screenshot the site before I started which is a shame but here is her site after I worked my magic.
I switched out the template being used to one that was more professional and added a branded header to the site which included a simple logo and tag line The home page was reconfigured to feature a grid view of the latest 6 blog posts. Follow buttons were added to the blog section and a new contact page added.
Overall the website is now much more appealing, easier to use and has the tools for readers to easily engage.
This is the review Debbie left for me on Google.
” I’m so very pleased with Indigo Image and the timely, professional way in which the improvements I requested were made to my website. I love the results and would highly recommend this company!”
If you have a WordPress.com website that needs taking up a notch I am happy to help. You can contact me HERE or call 636-795-7988
We have been working with OperationHEATJAC, manufacturer of a unique heated garment for use in the O.R, for some years now. In that time they have extended their product offering to different markets. These changes have meant a slight restructuring of the business, which now operates under the name of HEATJAC with three divisions, OperationHEATJAC, HEATJAC for Motorsports and HEATJAC for Outdoors.
Time for a branding refresh!
We kicked off by tweaking the original company logo whose original design worked equally as well in a shortened version.
The website was also refreshed to better reflect the three division with an updated home page, new navigation and dedicated division shopping pages. The site was also moved to a different domain heatjac.com
I have said it before but I will say it again, web redesign projects are so satisfying. It’s something about breathing new life into the old and worn, giving it shape, presence and function to do battle in today’s business environment.
I have been working with Heartstation, providers of AED cabinets, for some time now and was delighted when they hired me to revamp their website which dated back to 2006! The internet technology available since that time has come a long way.
The redesigned site encompasses a bright,open look and feel with call to actions throughout. It offers a completely responsive experience for the user whether they are visiting from their mobile or a desktop.
Opening a small business is an exciting time but there is nothing like a huge bundle of start up costs to create nervousness. As a result many business owners will try and manage expenditure by keeping things in-house and this often includes them or a family member designing their logo.
While I applaud the effort and entrepreneurship, businesses can run into image problems with a less than professional logo. Aside from a sometimes obvious “home made look” there are various technical issues. Has the logo been designed in a vector format so it can be scaled without loss of detail? Has it been saved in all the file formats you need? There is nothing more irritating than pulling a logo into PowerPoint only to realize that you don’t have it in a format that gives it a transparent background. If you want your logo printed onto t-shirts etc. do you have a format your printer can work with?
The result is that original “free” logo can end up more expensive in the long run as not only does a business owner have to turn to a graphic designer to “get things fixed” but also has the expense of reprinting any business cards, marketing collateral, signage etc.
I have just completed a “please can you fix this” logo project for a Lancaster PA based business, Hands and Heart Therapeutic Bodywork. They were running into issues with their logo in terms of scaling. A complete redesign was off the table as it was originally created by a family member and the client wanted to “tread lightly” and maintain the integrity of the design.
I recreated the hands using much smoother lines and less detail and redesigned the butterfly so it was a lot simpler and more harmonious with the look of the hands.
But this was a little too far removed from the original design for the client who requested the finger detail also be included again, so here is where the re-worked logo ended up.
The entire design was recreated in Adobe Illustrator so it is now completely scalable.
Are you a small business owner whose logo could do with some help? Contact me now, I am Your Creative Partner!
Nothing says a happy customer than one who sends me referrals and this was how I ended up working with Lamira Martin, a referral from a fellow celebrant Ruth Hasser
Lamira was looking to redesign the website for her Celebrant business, Your Ceremony, Your Way . It needed a fresh look and offer her visitors a better experience when accessing the site from a mobile device.
Redesign projects are always so satisfying, here is what the original site looked like.
Lamira was one happy client and here is what she shared on Google reviews
Zoe is an amazing website creator. She listens – From my rambling, she was able to discern a theme, colors, font and images that resonated with my vision for my website. She is patient – After the initial site was created, Zoe was open to any and all changes that I wanted. She is kind – I never felt like the inexperienced techie that I am. She is knowledgeable – Her recommendations, especially re: accepting payment and optimal search avenues were spot-on. I highly recommend ZOE FEAST, website creator EXTRAORDINAIRE!!
Thanks Lamira for such a positive review, you were a pleasure to work with!
You never really know where life is going to take you. When I relocated to Lancaster PA in January 2017 I never in a million years thought, that just a short 20 months later, I would be faced with the massive upheaval of relocating back to the Chicago area. To say I was sad to leave the tranquility and beauty of Lancaster, to the non stop hustle and bustle of the greater Chicago area, is an understatement. I was sad, really sad. But here I am, Indigo Image, the Chicago web and graphic design company is back in town, unpacked and ready for business!
The last few weeks I have been working on a new website for a A-Yo Kitchen, a York PA recipe developer and food photographer. This startup business is the brain child of Alysha Yoder, who has such talent when it comes to preparing, styling and photographing food. I was literally slobbering as each photograph got uploaded to my dropbox.
Alysha wanted a very minimalist look to her web site, where her photographs have the staring role. She had actually picked out a WordPress template before we connected and had dabbled with it on WordPress.com. However as with a lot of templates and the limitations faced when running a website though WordPress.com, she was unable to make it do exactly she wanted to achieve her vision. It needed the magic touch from a professional web designer!
The first thing I did was to get it off WordPress.com and set it up as a self hosted site. If you need multiple plugins and are after a particular functionality it is actually more cost effective to take this route.
Working from Alysha’s sketches,
I brought the site to life. It is actually really useful when a client can provide sketches as it really helps clarify exactly what they are after.