Business connections are sometimes made in the most unlikely places and when I met Deb Schell on a remote hike in Pennsylvania, little did I know I would be working with her 3 years later!
Deb is in the process of launching a new online community, Find Calm Here and with the current craziness going on in the world today the timing is perfect. The community offers resources to learn, grow, and build mindful habits by hosting virtual events focused on helping you find calm. We could all do with a bit of calm!
I started by creating a logo
and then helped give her website the professional polish and functionality it needed.
In the midst of the Covid 19 pandemic many businesses are facing unprecedented challenges, supply chains are messed up and the demand for particular products are through the roof.
Take face masks, the demand for these is immense.
Being able to tap into their well established relationships with face mask manufacturers, Avocado Medical Supply contacted us last week looking to create a website for their Face Mask distribution services.
Time was of the essence but their new website was launched this morning.
They currently offer three types of mask, FDA certified KN95, white label KN95 and disposable masks.
As a hobby I have really got into surface pattern design over the last year or so and in that time have built up a substantial set of collections.
Surface pattern design is the creation of artwork ( generally repeating patterns) that can be applied to everything from fabric to phone cases, gift wrap to bathmats.
I use all sorts of techniques to produce my designs, creating repeat patterns from watercolor paintings, digitally using Adobe Photoshop and Illustrator and even on my ipad with an ipencil using a great app called Procreate.
My inspiration comes mainly from nature and I am a big fan of color
To showcase my pattern collections I have just launched a new website ZoeFeast.com. I kept the design clean and simple and let the patterns be the star of the show. The website is fully responsive.
So I thought it would be fitting on the 20th of the first month of the year to announce that 2020 marks the 20th anniversary of Indigo Image! I am so thankful to all of my clients who have helped me reach this fantastic milestone.
When I founded this company, my core objective was to help small businesses create a presence online. 20 years on, you no longer need to tie up your phone line to visit a website ( who remembers the horrible days of dial-up! ) but with the swipe of a finger on your hand held device, a website is accessible whatever your location. The tools and techniques of creating an effective internet presence have changed immensely but I am still true to that original objective, Indigo Image is Your Creative Partner!
This collection of 13 patterns was inspired by the floral and foliage found on a prairie. I have been working as a habitat restoration volunteer for the last year or so at Cuba Marsh, a forest preserve in the Chicago area and during that time I have seen so many beautiful plants and had to put paintbrush to paper.
Most of the designs stated off as watercolors which were then scanned and pulled into Photoshop where I waved my magic graphic design wand and turned them into repeating patterns.
The collection is available through Spoonflower where they can be purchased in a large variety of fabrics or as ready made item such a duvet covers and table linens.
WordPress.com websites ( as opposed to self hosted WordPress websites) are hugely popular. WordPress makes it very easy to get started and have a website up a running in no time at all, with essentially no technical know-how. Because of this they are an easy choice.
But getting a WordPress.com website to look and behave exactly as you want, can sometimes be a challenge when that technical knowledge or even just technical confidence is missing. The last thing you want to do is mess up your site!
I recently worked with Debbie Prather who was facing exactly this scenario with her WordPress.com website 742ILoveyou.com. She had a definite vision of how she wanted her site to look and perform and with the success of her articles there was a real need for her site to look more professional.
She reached out to me to help.
I actually forgot to screenshot the site before I started which is a shame but here is her site after I worked my magic.
I switched out the template being used to one that was more professional and added a branded header to the site which included a simple logo and tag line The home page was reconfigured to feature a grid view of the latest 6 blog posts. Follow buttons were added to the blog section and a new contact page added.
Overall the website is now much more appealing, easier to use and has the tools for readers to easily engage.
This is the review Debbie left for me on Google.
” I’m so very pleased with Indigo Image and the timely, professional way in which the improvements I requested were made to my website. I love the results and would highly recommend this company!”
If you have a WordPress.com website that needs taking up a notch I am happy to help. You can contact me HERE or call 636-795-7988
We have been working with OperationHEATJAC, manufacturer of a unique heated garment for use in the O.R, for some years now. In that time they have extended their product offering to different markets. These changes have meant a slight restructuring of the business, which now operates under the name of HEATJAC with three divisions, OperationHEATJAC, HEATJAC for Motorsports and HEATJAC for Outdoors.
Time for a branding refresh!
We kicked off by tweaking the original company logo whose original design worked equally as well in a shortened version.
The website was also refreshed to better reflect the three division with an updated home page, new navigation and dedicated division shopping pages. The site was also moved to a different domain heatjac.com
I have said it before but I will say it again, web redesign projects are so satisfying. It’s something about breathing new life into the old and worn, giving it shape, presence and function to do battle in today’s business environment.
I have been working with Heartstation, providers of AED cabinets, for some time now and was delighted when they hired me to revamp their website which dated back to 2006! The internet technology available since that time has come a long way.
The redesigned site encompasses a bright,open look and feel with call to actions throughout. It offers a completely responsive experience for the user whether they are visiting from their mobile or a desktop.
Opening a small business is an exciting time but there is nothing like a huge bundle of start up costs to create nervousness. As a result many business owners will try and manage expenditure by keeping things in-house and this often includes them or a family member designing their logo.
While I applaud the effort and entrepreneurship, businesses can run into image problems with a less than professional logo. Aside from a sometimes obvious “home made look” there are various technical issues. Has the logo been designed in a vector format so it can be scaled without loss of detail? Has it been saved in all the file formats you need? There is nothing more irritating than pulling a logo into PowerPoint only to realize that you don’t have it in a format that gives it a transparent background. If you want your logo printed onto t-shirts etc. do you have a format your printer can work with?
The result is that original “free” logo can end up more expensive in the long run as not only does a business owner have to turn to a graphic designer to “get things fixed” but also has the expense of reprinting any business cards, marketing collateral, signage etc.
I have just completed a “please can you fix this” logo project for a Lancaster PA based business, Hands and Heart Therapeutic Bodywork. They were running into issues with their logo in terms of scaling. A complete redesign was off the table as it was originally created by a family member and the client wanted to “tread lightly” and maintain the integrity of the design.
I recreated the hands using much smoother lines and less detail and redesigned the butterfly so it was a lot simpler and more harmonious with the look of the hands.
But this was a little too far removed from the original design for the client who requested the finger detail also be included again, so here is where the re-worked logo ended up.
The entire design was recreated in Adobe Illustrator so it is now completely scalable.
Are you a small business owner whose logo could do with some help? Contact me now, I am Your Creative Partner!