Fabric Design: Prairie Beauty

I have just launched a new collection of fabric “Prairie Beauty

This collection of 13 patterns was inspired by the floral and foliage found on a prairie. I have been working as a habitat restoration volunteer for the last year or so at Cuba Marsh, a forest preserve in the Chicago area and during that time I have seen so many beautiful plants and had to paintbrush to paper.

Most of the designs stated off as watercolors which were then scanned and pulled into Photoshop where I waved my magic graphic design wand and turned them into repeating patterns.

prairie beauty fabric collection
prairie beauty fabric collection
prairie beauty fabric collection

The collection is available through Spoonflower where they can be purchased in a large variety of fabrics or as ready made item such a duvet covers and table linens.

Media Mentions: Daily Herald – The Creative Side of Volunteering

WordPress.com Websites

WordPress.com websites ( as opposed to self hosted WordPress websites) are hugely popular. WordPress makes it very easy to get started and have a website up a running in no time at all, with essentially no technical know-how. Because of this they are an easy choice.

But getting a WordPress.com website to look and behave exactly as you want, can sometimes be a challenge when that technical knowledge or even just technical confidence is missing. The last thing you want to do is mess up your site!

I recently worked with Debbie Prather who was facing exactly this scenario with her WordPress.com website 742ILoveyou.com. She had a definite vision of how she wanted her site to look and perform and with the success of her articles there was a real need for her site to look more professional.

She reached out to me to help.

I actually forgot to screenshot the site before I started which is a shame but here is her site after I worked my magic.

I switched out the template being used to one that was more professional and added a branded header to the site which included a simple logo and tag line The home page was reconfigured to feature a grid view of the latest 6 blog posts. Follow buttons were added to the blog section and a new contact page added.

Overall the website is now much more appealing, easier to use and has the tools for readers to easily engage.

This is the review Debbie left for me on Google.

” I’m so very pleased with Indigo Image and the timely, professional way in which the improvements I requested were made to my website. I love the results and would highly recommend this company!”

If you have a WordPress.com website that needs taking up a notch I am happy to help. You can contact me HERE or call 636-795-7988

New Website for HEATJAC

We have been working with OperationHEATJAC, manufacturer of a unique heated garment for use in the O.R, for some years now. In that time they have extended their product offering to different markets. These changes have meant a slight restructuring of the business, which now operates under the name of HEATJAC with three divisions, OperationHEATJAC, HEATJAC for Motorsports and HEATJAC for Outdoors.

Time for a branding refresh!

We kicked off by tweaking the original company logo whose original design worked equally as well in a shortened version.

heatjac logo

The website was also refreshed to better reflect the three division with an updated home page, new navigation and dedicated division shopping pages. The site was also moved to a different domain heatjac.com

Visit it at https://www.heatjac.com

New website for Heartstation.com

I have said it before but I will say it again, web redesign projects are so satisfying. It’s something about breathing new life into the old and worn, giving it shape, presence and function to do battle in today’s business environment.

I have been working with Heartstation, providers of AED cabinets, for some time now and was delighted when they hired me to revamp their website which dated back to 2006! The internet technology available since that time has come a long way.

The redesigned site encompasses a bright,open look and feel with call to actions throughout. It offers a completely responsive experience for the user whether they are visiting from their mobile or a desktop.

Take a look https://www.heartstation.com

and here is a little reminder of their previous site

Are you a small business looking to redesign your website?
Call us at 636 795 7988
or email us

A Small Business Brand

Creating an effective brand image for your small business can “up your game” and let you compete with the bigger players in whatever arena you operate.

Are your customers having the same experience however they interact with you, or are they faced with mixed messages a mishmash of graphics and just general confusion?

We have just completed a project for a Chicago based small business, Every Day Feels Great, who came to us looking to create a brand for their wellness business.

The project started with brainstorming a tag line which summed up what they want for their clients. Once the was established we worked it into a very simple text logo.

We then went on to design a business card, a simple one page website and graphics for Facebook.

Consistency is king here. The same color palette, imagery, graphics and voice ensure a flawless branded experience.

Check out the website at

https://everydayfeelsgreat.com/

New Website for St Louis Celebrant

Nothing says a happy customer than one who sends me referrals and this was how I ended up working with Lamira Martin, a referral from a fellow celebrant Ruth Hasser

Lamira was looking to redesign the website for her Celebrant business, Your Ceremony, Your Way . It needed a fresh look and offer her visitors a better experience when accessing the site from a mobile device.

Redesign projects are always so satisfying, here is what the original site looked like.

website redesign celebrant

And here is the new site

celebrant wordpress website

Lamira was one happy client and here is what she shared on Google reviews

Zoe is an amazing website creator.
She listens – From my rambling, she was able to discern a theme, colors, font and images that resonated with my vision for my website.
She is patient – After the initial site was created, Zoe was open to any and all changes that I wanted.
She is kind – I never felt like the inexperienced techie that I am.
She is knowledgeable – Her recommendations, especially re: accepting payment and optimal search avenues were spot-on.
I highly recommend ZOE FEAST, website creator EXTRAORDINAIRE!!

Thanks Lamira for such a positive review, you were a pleasure to work with!

Indigo Image is Back in Chicago

You never really know where life is going to take you. When I relocated to Lancaster PA in January 2017 I never in a million years thought, that just a short 20 months later, I would be faced with the massive upheaval of relocating back to the Chicago area. To say I was sad to leave the tranquility and beauty of Lancaster, to the non stop hustle and bustle of the greater Chicago area, is an understatement. I was sad, really sad. But here I am, Indigo Image, the Chicago web and graphic design company is back in town, unpacked and ready for business!

Here is a quick recap of the services we offer

Web Services

Graphic Design Services

  • Complete Corporate Branding
  • Logo Design
  • Business Cards
  • Corporate Stationery
  • Custom Presentations
  • Brochures
  • Flyers
  • Newsletters
  • Advertisements
  • Book Cover Design
  • Posters
  • Greeting Cards
  • Vehicle Decals
  • Signage
  • Folders
  • Trade Show Booths
  • …and much more

Internet Marketing Services

  • Key Word Analysis
  • Search Engine Optimization (SEO)
  • Site submission
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing

We strive to be the comprehensive Creative Partner for your small to medium sized business.

 

Food Photographers Website

The last few weeks I have been working on a new website for a A-Yo Kitchen, a York PA recipe developer and food photographer. This startup business is the brain child of Alysha Yoder, who has such talent when it comes to preparing, styling and photographing food. I was literally slobbering as each photograph got uploaded to my dropbox.

Alysha wanted a very minimalist look to her web site, where her photographs have the staring role. She had actually picked out a WordPress template before we connected and had dabbled with it on WordPress.com. However as with a lot of templates and the limitations faced when running a website though WordPress.com, she was unable to make it do exactly she wanted to achieve her vision. It needed the magic touch from a professional web designer!

The first thing I did was to get it off WordPress.com and set it up as a self hosted site. If you need multiple plugins and are after a particular functionality it is actually more cost effective to take this route.

Working from Alysha’s sketches,

I brought the site to life. It is actually really useful when a client can provide sketches as it really helps clarify exactly what they are after.

ayokitchen website

ayokitchen

Take a look at it at ayokitchen.com, it will have you slobbering too!

Re-Coding a Site to be Mobile Friendly

Having an outdated website can harm your business and potentially drive clients away, particularly if they are using a mobile device to visit a site that is not mobile friendly. Why go to all the effort of trying to read tiny text or battling with horizontal scroll bars when maybe your competitors offer a flawless mobile experience. Search engines like Google will always give preference to sites that are mobile friendly over those that are not, so search engines rankings and equity are also affected.

Many small business owners think that making a website mobile friendly requires a complete redesign and are put off by the costs of doing so. However with a careful “under the hood” re-code the look and feel of a site can often remain intact, with the coding giving it the functionality to respond to whatever device is being used to view it.

This is exactly the approach we took to updating the website for a Whytegate Farms, a Chicago based  supplier of environmentally friendly cleaning supplies. They were perfectly happy with the look and feel of the site but were looking to make it mobile friendly

Here is the site before

not mobile freindly website

Not mobile friendly – desktop view

Not mobile friendly – Mobile view with horizontal scroll bars

And here is the site after it was re coded so that is responds to what ever device being used to view it.

Mobile Friendly Website- Desktop and Mobile View

We had to make a few minor design tweaks but overall the look and feel of the site when viewed on a desk top or laptop is the same.