A Small Business Brand

Creating an effective brand image for your small business can “up your game” and let you compete with the bigger players in whatever arena you operate.

Are your customers having the same experience however they interact with you, or are they faced with mixed messages a mishmash of graphics and just general confusion?

We have just completed a project for a Chicago based small business, Every Day Feels Great, who came to us looking to create a brand for their wellness business.

The project started with brainstorming a tag line which summed up what they want for their clients. Once the was established we worked it into a very simple text logo.

We then went on to design a business card, a simple one page website and graphics for Facebook.

Consistency is king here. The same color palette, imagery, graphics and voice ensure a flawless branded experience.

Check out the website at

https://everydayfeelsgreat.com/

New Website for St Louis Celebrant

Nothing says a happy customer than one who sends me referrals and this was how I ended up working with Lamira Martin, a referral from a fellow celebrant Ruth Hasser

Lamira was looking to redesign the website for her Celebrant business, Your Ceremony, Your Way . It needed a fresh look and offer her visitors a better experience when accessing the site from a mobile device.

Redesign projects are always so satisfying, here is what the original site looked like.

website redesign celebrant

And here is the new site

celebrant wordpress website

Lamira was one happy client and here is what she shared on Google reviews

Zoe is an amazing website creator.
She listens – From my rambling, she was able to discern a theme, colors, font and images that resonated with my vision for my website.
She is patient – After the initial site was created, Zoe was open to any and all changes that I wanted.
She is kind – I never felt like the inexperienced techie that I am.
She is knowledgeable – Her recommendations, especially re: accepting payment and optimal search avenues were spot-on.
I highly recommend ZOE FEAST, website creator EXTRAORDINAIRE!!

Thanks Lamira for such a positive review, you were a pleasure to work with!

Indigo Image is Back in Chicago

You never really know where life is going to take you. When I relocated to Lancaster PA in January 2017 I never in a million years thought, that just a short 20 months later, I would be faced with the massive upheaval of relocating back to the Chicago area. To say I was sad to leave the tranquility and beauty of Lancaster, to the non stop hustle and bustle of the greater Chicago area, is an understatement. I was sad, really sad. But here I am, Indigo Image, the Chicago web and graphic design company is back in town, unpacked and ready for business!

Here is a quick recap of the services we offer

Web Services

Graphic Design Services

  • Complete Corporate Branding
  • Logo Design
  • Business Cards
  • Corporate Stationery
  • Custom Presentations
  • Brochures
  • Flyers
  • Newsletters
  • Advertisements
  • Book Cover Design
  • Posters
  • Greeting Cards
  • Vehicle Decals
  • Signage
  • Folders
  • Trade Show Booths
  • …and much more

Internet Marketing Services

  • Key Word Analysis
  • Search Engine Optimization (SEO)
  • Site submission
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing

We strive to be the comprehensive Creative Partner for your small to medium sized business.

 

Food Photographers Website

The last few weeks I have been working on a new website for a A-Yo Kitchen, a York PA recipe developer and food photographer. This startup business is the brain child of Alysha Yoder, who has such talent when it comes to preparing, styling and photographing food. I was literally slobbering as each photograph got uploaded to my dropbox.

Alysha wanted a very minimalist look to her web site, where her photographs have the staring role. She had actually picked out a WordPress template before we connected and had dabbled with it on WordPress.com. However as with a lot of templates and the limitations faced when running a website though WordPress.com, she was unable to make it do exactly she wanted to achieve her vision. It needed the magic touch from a professional web designer!

The first thing I did was to get it off WordPress.com and set it up as a self hosted site. If you need multiple plugins and are after a particular functionality it is actually more cost effective to take this route.

Working from Alysha’s sketches,

I brought the site to life. It is actually really useful when a client can provide sketches as it really helps clarify exactly what they are after.

ayokitchen website

ayokitchen

Take a look at it at ayokitchen.com, it will have you slobbering too!

Re-Coding a Site to be Mobile Friendly

Having an outdated website can harm your business and potentially drive clients away, particularly if they are using a mobile device to visit a site that is not mobile friendly. Why go to all the effort of trying to read tiny text or battling with horizontal scroll bars when maybe your competitors offer a flawless mobile experience. Search engines like Google will always give preference to sites that are mobile friendly over those that are not, so search engines rankings and equity are also affected.

Many small business owners think that making a website mobile friendly requires a complete redesign and are put off by the costs of doing so. However with a careful “under the hood” re-code the look and feel of a site can often remain intact, with the coding giving it the functionality to respond to whatever device is being used to view it.

This is exactly the approach we took to updating the website for a Whytegate Farms, a Chicago based  supplier of environmentally friendly cleaning supplies. They were perfectly happy with the look and feel of the site but were looking to make it mobile friendly

Here is the site before

not mobile freindly website

Not mobile friendly – desktop view

Not mobile friendly – Mobile view with horizontal scroll bars

And here is the site after it was re coded so that is responds to what ever device being used to view it.

Mobile Friendly Website- Desktop and Mobile View

We had to make a few minor design tweaks but overall the look and feel of the site when viewed on a desk top or laptop is the same.

Before and After St Louis Financial Advisor Web Site

Hands up if you like looking at before and after projects? Me!

Here is a mini redesign project I did for St Louis financial advisors, Mark and Jason. The site before

and after

I added a new logo, tweaked the colors, reworked the header and used a more modern font for the copy.

The result a much cleaner and inviting site… mobile friendly too!

Google Chrome and the Not Secure Warning

Google rolled out version 62 of the Chrome browser last month and with it came the promised “Not Secure” warning on pages of websites that have input fields and are not protected by a SSL certificate. These fields can be as innocent as a comments box on a blog or a simple contact form.

The warning is not as “in your face” as many imagined, the “Not Secure” warning only appears in the address bar when a user starts to type in an input field. However it is the first step of Google Chromes bigger plan to discourage the use of HTTP and encourage all web sites to be protected with a SSL certificate and use HTTPS.

chrome ssl warning

Eventually Google Chrome will label all non HTTPS pages with a red NOT SECURE warning even if there are no input fields.

chrome ssl warning not secure

 

With Chrome now dominating the browser market with a 44% share, the implications of these warnings are obvious. The last thing you want is to scare any site visitors away by thinking your site is unsafe.The only solution to this problem is to install a SSL certificate and get the coveted green padlock and secure message in your browser window.

Need help getting a SSL certificate installed and configured for your web site? Gives us a call at 636.795 7988

google chrome secure message