I received a call today from our client Paper Shower, thrilled to bits, that their website is currently ranking on the much sort after “first page” of Google, for one of the main key phrases we had targeted. Proof is in the ranking and by achieving the elusive “Page One” placement this SEO/SEM project is a 100% success.
Getting there is a complicated process but one of the things that can really help is to write regular blog posts and if you apply some basic SEO (search engine optimization) to those posts you can improve the likelihood that those posts will rank well, even more.
5 SEO Tips for WordPress Blog Posts
- Download and activate a SEO plugin – one of the best is All in One SEO Pack
- Before writing your blog post decide what key words or key phrase you would like to target, a bit of research can go a long way here (Try a simple Google search or go deeper with Google Adsense analysis tools)
- Incorporate your key words or phrases. The trick here is to avoid obvious key word stuffing as you will fail to engage your readers… nobody wants to read a post that is bloated with apparent “junk” A well crafted blog post is a balance of content that will appealing to the reader and to the search engine. Good places to use your keywords/phrases include
- Post Title
- The Permalink
- Main body copy of blog post
- Fields in SEO Plugin
Keywords incorporated into Title and Permalink
Populating SEO Plugin Fields
- If your blog post includes images, name them so they include elements of your key phrases and also reflect this keyword rich naming in the alt tag.
- Finally, use categories to organize your posts and give the categories key word rich slugs. The example below shows how my category Chicago web designer has a url of https://www.indigoimage.com/wpblog/category/chicago-web-designer/
I love it when clients send me photographs of designs in their final product form.
This is a sign design I created for Chicago home builder, Heinzen Smith Properties. The sign encompassed a range of brand image elements I developed during the design of their web site.
It has been beautifully mounted between two black posts and is currently erected on the construction plot of a new home.
There is something very satisfying about looking at before and after transformations regardless of the medium. Think about the TV shows ” What not to Wear”, HGTV’s “Devine Design” and even “Hoarding-Burried Alive” They are all about transformations – making something or someone look and feel better.
Now as a website designer I can’t make a site “feel” better but I can make the user experience more enjoyable and less fraught.
Amateurish to Professional
Site visitors will form an opinion of your site within the first 3 seconds of looking at it. It is important to make those seconds count with a professional look/feel.
Drab to Fab
A simple shift in color palette and a few graphic tweaks can make a site go from drab to fab. This site was transformed into a more fresh and invigorating experience, which was much more appropriate for the products it promotes.
Getting the visitor to do something
A call to action or getting a visitor to engage and do what you want them to, in this case donate.
The bigger the site the more important it it to have a well thought out navigational system ensuring your site visitors can find what they are looking for quickly and with the minimum of effort.
Don’t Make Me Think
If your visitors have to work too much when on your site, then you have a problem-they will be hitting that back button. The same is true if they don’t understand what you are offering as was the case with the original Paper Shower web site.
We have just created a new board on Pinterest for Small Business owners. The Board “Small Business on the Web” offers tips and tricks to help small business owners get the most out of their web site, everything from directory to submit their site to or ways to overcome blogging block. We will be adding many more tips to this board and welcome you to follow along.