Getting your message across and helping customers understand your product, can be a challenge particularly when you are marketing something unusual. I am currently working on an SEO project for OPERATIONHEATJAC and their product certainly falls into this unusual category. They have developed a novel “personal radiator” garment which was originally designed for medical staff to wear in freezing cold operating rooms but is a practical solution to staying warm in any cold situation.
To create product awareness the current marketing approach is to focus on all those cold situations where the product is useful – not just in the O.R.
For social media use (Pinterest, Facebook and LinkedIn) I have created a set of graphics which simply explains the product.