Getting your message across and helping customers understand your product, can be a challenge particularly when you are marketing something unusual. I am currently working on an SEO project for OPERATIONHEATJAC and their product certainly falls into this unusual category. They have developed a novel “personal radiator” garment which was originally designed for medical staff to wear in freezing cold operating rooms but is a practical solution to staying warm in any cold situation.
To create product awareness the current marketing approach is to focus on all those cold situations where the product is useful – not just in the O.R.
For social media use (Pinterest, Facebook and LinkedIn) I have created a set of graphics which simply explains the product.
Facebook, Twitter, Linkedin, blogging. Are you getting bogged down in managing your social networks? They can become like black holes consuming your precious working hours, sucking away minutes here and minutes there. Before you know it you have spent half your working day tweeting about this and that and checking your Facebook page.
Here are a few tips to keep your sanity.
- Set aside specific time(s) maybe once or twice a day to engage in your social networks. Once your time is up, shut them down and get on with your work. Set a timer if that helps.
- Configure each application so updates are not emailed to you, this can be very distracting.
- Use an application like Hootsuite which allows you to manage multiple social network profiles. You can also monitor particular key words/phrases, and even pre schedule tweets and status updates.
- Relax! Social networking is not about how many followers you have, how often you tweet or how fast you respond. Ask yourself why you take part in social networking, what is your master plan? Stick to that plan.
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