Back in the fall I created a print ad for Chicago based small business Paper Shower. Quite often when I create pieces for print I never get to see the finished product…which is fine, but I never turn down the opportunity to take a look at the end result.
The ad appeared in Feb/March edition of California’s Adventure Sport Journal.
..and after a quick scan through the magazine I now have a hankering to hike along the California coast. If I do I will be sure to pack the unique Paper Shower body wipe
As a graphic designer I can get quite disheartened when buying greeting cards… there is just so much junk out there. So I have taken to designing my own and because I am sure a lot of you have the same issue when buying cards I am sharing this latest Valentines card with you for FREE .
I have created the same design with three different color schemes. Just click on the design you would like, to download a pdf. Simply print on a decent card stock and you will be good to go.
I love it when clients send me photographs of designs in their final product form.
This is a sign design I created for Chicago home builder, Heinzen Smith Properties. The sign encompassed a range of brand image elements I developed during the design of their web site.
It has been beautifully mounted between two black posts and is currently erected on the construction plot of a new home.
Using the branding elements we established during the redesign of the Paper Shower web site we have just created a print ad which will run in a West coast outdoorsy type magazine.
The print ad is another piece of the marketing strategy for this innovative body wipe product which included comprehensive SEO, Google Ads and Amazon Ads.
Earlier this year I shared a post about the design of a car graphic for client Janet Summerfelt.
I followed up with her recently and was delighted to hear she was thrilled to bits with her rear window graphic. She sent me this photo
It is always tricky to render a design that is going to be applied to a 3d surface, but as you can see from the proofing mockup I prepared prior to printing, it was spot on.
Thanks for sharing this photo Janet!
It is always fun working with clients who are as passionate about their small business as I am about mine – Janet Summerfelt , a health and wellness consultant and an independent distributor for Reliv, has such enthusiasm for her Chicago business. I have been working with her for about a year maintaining her web site and last month I gave a site a branding makeover. This month, I have taken the new branding elements and designed a graphic for the rear window of her car.
Being able to spread projects out on a month to month basis is often a real benefit for small business owners, enabling them to maintain a healthy cash flow.
Here is another project which showcases the consistent use of image branding elements as I talked about in my post Brand Image Tips for Small business Owners.
I started working with Restore North Shore, a Chicago remodeling company, a few years back …creating a set of basic brand image elements for them … logo, color palette, type face selection. These element were then integrated into a website and more recently I have created Lawn signs, Car Magnets and t-shirts, working from the elements I originally established.
And here are the branding elements all working together, delivering a strong and consistent look for this small Chicago business.
If you would like help building a branded image for your small business we are happy to help, learn more about our branding services or contact us today
There is something very satisfying about redesign projects. We were contacted recently by Chicago based Quadra Applications & Technology, who were looking for a new logo design. They already had a new website in the works and felt the time was right for a revamp of their identity- their main request was something that looked more professional.
In redesigning a logo it is not uncommon to work from some element of the old logo, whether it be the color palette, style of font or icon. In the case of Quadra we adopted the cube of their original logo, reworking it to encompass a sphere and connective framework. Teamed with a modern open typeface the new logo is much more fitting for the IT market they serve.
and here is the logo on the new website www.quadra-ati.com
Interested in some other logos we have designed? Check out our Logo Portflio
I talked yesterday about the elements of Brand Image and how building a style guide can help ensure your brand image elements are used in a consistent way thus ensure a strong brand image.
Well here is a great example of using brand image elements consistently, in this piece of work I completed recently for MAC. The look and feel of this product sheet fits in beautifully with the rest of their promotional pieces, website, business card etc. by using a predetermined color palette, typeface typesetting, layout and logo treatment.
Collection of other graphic design pieces produced for MAC
Developing a killer brand image is not something reserved for big corporations such as Pepsi or Apple. A professional and memorable brand image is just as achievable by a small business, here are a few tips to get you on your way.
Define your brand image elements
A carefully crafted collection of brand assets will create an impression with your customers as to your products and services and in essence give them a “gut feeling” about your company. They should evoke something positive, unique and instant. A brand image is not built from a single element like a logo but a collection of elements including;
- Color palette – with primary, secondary and tertiary colors,
- Type faces
- Type setting
- Tag Line
even things like
- Scents – ever noticed a distinct scent when you enter a store such as Holister or even IKEA?
- Texture- think about the texture of bags used in packaging
- Sound – recognize this
- Decor – In a bricks and mortar business does your decor enhance why your are trying to convey with the reset of your brand assets?
- Writing Voice
Creating your brand asset collection is no small feat and is generally the result of extensive research into the market you want to serve and the type of image you want to portray and the experience you want your clients to have.
Create a Branding Style Guide
Once you have established you brand assets it is really useful to create a style guide to optimize the use of your branding elements. For example
- Logo usage – minimum size, orientation, optimum white space border, use in black and white, position
- Colors – color combinations, definition of colors in terms of pantone, RGB, CMYK and hex e.g ( #000000)
- Type Face- Font choices, sizes, colors and line spacing
- Imagery- styling of imagery- think borders, angles, image filters etc.
Used your brand elements consistently
Your brand image will be most powerful when you use your brand elements consistently, ensuring your clients receive the same experience no matter how they interact with you.
Here are some of the places where you need to ensure it is used consistently
- Web site
- Social media profiles such as Facebook and Twitter
- Business card
- Email signature
- Powerpoint presentations
- Sales collateral such as brochures/flyers
- sales tags
This list could go on and on but once you start down the road of applying your brand assets to your business tools it becomes easier to use your brand assets than not. Need help? Check out our Branding Services.