Tag: Brochure

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Using Brand Image Elements Consistently

I talked yesterday about the elements of Brand Image and how building a style guide can help ensure your brand image elements are used in a consistent way thus ensure a strong brand image.

Well here is a great example of using brand image elements consistently, in this  piece of work I completed recently for MAC. The look and feel of this  product sheet fits in beautifully with the rest of their promotional pieces, website, business card etc. by using a predetermined color palette, typeface typesetting, layout and logo treatment.
Product Literature graphic design
Collection of other graphic design pieces produced for MAC
mac brand image

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Brand Consistency

Do your web site and brochure have a consistent look/feel and convey the same corporate message, are they offering the same customer experience? Do your business cards still have your old logo even though you had a new one designed 6 months ago?

Having a consistent use of brand elements is imperative to the success of a company.

Here is a quick checklist of common areas where your company branding elements can be applied:-

Business card
Letterhead
Envelopes
Fax Forms
Invoices
Folders
Brochures
Web Site
E- newsletter
Advertisements

Here is a recent branded magazine advertisement we produced for Sarah Grus Weddings which carried through the design of the company web site into a print medium.