I talked yesterday about the elements of Brand Image and how building a style guide can help ensure your brand image elements are used in a consistent way thus ensure a strong brand image.
Well here is a great example of using brand image elements consistently, in this piece of work I completed recently for MAC. The look and feel of this product sheet fits in beautifully with the rest of their promotional pieces, website, business card etc. by using a predetermined color palette, typeface typesetting, layout and logo treatment.
Collection of other graphic design pieces produced for MAC
We are currently working on a branding project for The 4449, a boutique condo and townhome construction, on 4449 Olive Street in the Central West End.
The project encompasses a logo, web site, 30 ft high building banners and brochure.
Do your web site and brochure have a consistent look/feel and convey the same corporate message, are they offering the same customer experience? Do your business cards still have your old logo even though you had a new one designed 6 months ago?
Having a consistent use of brand elements is imperative to the success of a company.
Here is a quick checklist of common areas where your company branding elements can be applied:-
Here is a recent branded magazine advertisement we produced for Sarah Grus Weddings which carried through the design of the company web site into a print medium.