Do your web site and brochure have a consistent look/feel and convey the same corporate message, are they offering the same customer experience? Do your business cards still have your old logo even though you had a new one designed 6 months ago?
Having a consistent use of brand elements is imperative to the success of a company.
Here is a quick checklist of common areas where your company branding elements can be applied:-
Here is a recent branded magazine advertisement we produced for Sarah Grus Weddings which carried through the design of the company web site into a print medium.