Blogging : A Personal PR Machine for your Small Business

blogging-pr-machine

Little did I know when I started blogging on June 8th 2005, 10 years, 5 months and 3 days (or 3808 days) later, I would still be at it! I have written 651 posts organized into 37 categories…that’s a post about every 6 days.

For the last few years I certainly haven’t been posting with that frequency but when I first started blogging I posted nearly every other day. It really helped get me going, got the search engines interested and brought tremendous traffic to my site. Ultimately traffic led to sales so the time invested in writing was time well spent.

A blog is a Personal PR Machine for your small business. With it you can:

  • Promote
    Use it to introduce new services, staff members or even a change of address
  • Showcase
    Showcase projects or products or even something that just inspires you
  • Interact
    Engage with reader though comments
  • Establish Authority
    Validate your expertise within your industry
  • Feed Social Media
    Use posts as rich fodder for social media networks such as Facebook, Twitter or LinkedIn
  • Create leads.
    Write clever keyword rich posts that the search engines will love
  • Announce
    Won an award, got a great client testimonial…shout about it!
  • Make money.
    If your blog is receiving a decent amount of traffic, embedding Ads can generate revenue.

 

 

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