In a recent post ” Chicago Web Designer: The power of 10” I alluded to the fact I strive to write 10 blog posts a month. That really doesn’t seem that many but after writing for 5 years, read my first blog post here , keeping this live and interesting can be a challenge. Looking at my blog stats I am falling a just little short of my monthly goal!
So what are the main challenges of writing a business blog?
- Fresh Content
I keep a running list of topics to write about which really helps the despair of sitting down to a white screen and drawing a blank. The nature of my business means it is important I keep abreast of all the latest technologies and how they can impact my clients, from design trends, coding languages, communication and marketing tools , where were Twitter and Facebook five years ago? This evolution of technology provides a good source of fresh content.
- Finding Time
Sometimes, especially recently, following my move to Chicago, there are just not enough hours in the day to accomplish all I need to do. It is easy to let blogging to fall to the way side. However blogging is an important part of my internet marketing strategy so I make a concerted effort not to let things slip. Setting aside half an hour,after pressing emails have been dealt with, first thing in the morning works best for me.
It is important to select a blogging platform that can accommodate your requirements as you evolve. For my business it was important that all blog posts could be stored on our server rather than a third party server. I started off using Blogger but they moved away from the self hosted functionality earlier this year. I then transferred to WordPress which is a self hosted application.
How about you, what challenges do you face writing a business blog?
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