A Favicon is a little custom icon that appears next to a website’s URL in the address bar of a web browser. If a site is bookmarked (Internet Explorer (“IE”) 5.0 and above) the icon is also associated with the entry in the favorites menu…this makes a site easy to locate in a long favorites list.
See our favicon – it is based on our logo and imprints our brand image just that little bit further
Creating a favicon is quite a design challenge as you are working with a design canvas of 16 pixels square ..which is very small and does not allow for detail. Once the graphic is created it is saved as an ICO format and uploaded to the server.
A small snippet of HTML is added to your web pages
<link rel="shortcut icon" href="/favicon.ico" type="image/x-icon" />
and you are fully branded with a custom Favicon. If this is something you would like to add to your branding mix contact us here
And now for a little pop quiz
Can you name the organizations behind each of these Favicons? All but one of them are based in St Louis