Color palettes and web design

Last week I talked about how color can be used in website design.

Quick pop quiz. What do the follow three web sites have in common?

The answer is ORANGE

Does the use of orange in these designs conjure up the same emotions or associations? Lets take a look at a breakdown of their color palettes.

The color palette used in this site results in a cozy and friendly feeling. The use of orange here really adds warmth.

Teaming orange with cool blues produces an invigorating pop which not only helps guide the eye but also adds an element of energy.

Here again orange has been teamed with blue but in this case the use of yellow and orange adds a sense of friendliness and approachability.

So three designs and three different emotions, warm and friendly, invigorating and approachable.

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