Is writing a blog worth the effort for a small business owner?

Any savvy small business owner will have a carefully crafted online marketing plan, it may include a lead generating web site,  a monthly newsletter blast and even a blog.

Blogging is much more than a passing trend and is here to stay as an invaluable cheap ( free!) tool. However to be effective a blog must be written on a regular basis and this definitely requires a substantial commitment. Making time in your work schedule and coming up with interesting/relevant/unique content can be challenging.  Writing a new blog post is far too easy to push down to the bottom of your to-do list.  So is it worth the effort?

small business owner blog

When it comes to a blog you reap what you sow. Just take a look at the follow five things that can be achieved by blogging.

  • Illustrating  expertise in your field to build and maintain credibility
    Do you offer a unique service or approach to problems? Are you an IT expert who can offer easy everyday tips to keep a home PC running smoothly? Blogging about your area of expertise will help build and maintain your credibility as an expert in your field.
  • Increasing traffic from search engines (SEO)
    There is nothing search engines love more than fresh content and blogs are a great way to deliver that content. Think about the key words and phrases you would like to target and include them in both the title and body  of your posts.
  • Generating sales leads
    Promoting a new product or service, have any special offers? Because blog posts are quickly picked up by the search engines they can act as great landing pages to engage your visitors. Be sure to include a call on action in these types of posts.  It is also important that your blog appears as a seamless part of your corporate web site so visitors can easily navigate around.
  • Sharing less formal thoughts/ideas
    Blogging offers a great platform for less formal thoughts or ideas that may not be suitable within the confines of a corporate web site. You can be personable and conversational.
  • Engaging with your site visitors
    Through blog comments you can interact with your visitors on a different level. Don’t worry about spam or detrimental comments. As a blog administrator you are always given the option whether or not to publish.

So is writing a blog worth the effort? I think it is.

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