Tips for using your Social Media Profiles for SEO

Do you have a Twiter,  Facebook,  LinkedIn, Google or any other social network profile? Are you getting the full SEO (search engine optimization) potential from these profiles? Here are a few tips to maximize the possibilities they offer.

Direct Links

On just about every social networking site, when setting up your profile you will have the opportunity to link to at least one external web site. Make sure you fill out those sections and test then once your profile is live.  Links you may want to consider adding are your company web site, blog or links to your other social profiles.

social profiles links

Search Engine Page Results (SERP)
Building a robust profile and not just  completing the “bare minimum”  can really help dominate the search engine page results. The more information you can add to your profile the better, you are building authority. It is also important to not just build your profile but participate within the network too.  Here is a simple example of a Google search on my name, the social networks dominate the return of the search.

Brand Awareness
Present yourself in a consistent way across all social media networks so there is no emotional disconnect for users visiting more than one of your social network profiles and getting confused brand message.  Make sure your web site has links to all your social media platforms.

Drive Traffic
When participating in social media promote links in posts or tweets. The more useful the information you share the more others will re tweet or share which can build considerable traffic to targeted pages on your site.

Content
Delivery top quality content on your web site is so important for getting it to rank well in the search engines. Conversations, comments and ideas generated within your social media network can be great inspiration for blog posts or site content in general and help keep your content fresh and up to date.

©: 2010 Chicago Web Designer

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