A few weeks back I showcased a new logo for Prefix Technologies. The logo has now been seamlessly integrated into their web site.
Switching out an old logo with a new one can sometimes pose a few challenges.
- The footprint is substantially different, wider or taller, and the allotted logo area can’t accommodate.
- Color issues. Too much or too little contrast, color clashes.
- Look and feel – is the look and feel of the logo in keeping with the rest of the site.
In this particular logo switch we had an issue with color contrast as you can see below, the new logo just did not pop against the background.
Adding a dynamic star burst solved the problem.
©: 2010 Chicago Web Designer