I am working on a couple of branding projects at the moment, one is creating everything from scratch ( see the start here) and the other is a brand consistency project.
Is your brand image consistent? Do your customers have the same experience however they interact with you. From visiting your web site, to paging through a brochure or even receiving and invoice, all these interactions offer an opportunity to convey your unique message. Lack of consistency creates confusion and sends conflicting messages to your clients.
For example your web site projects an air of professionalism and trust through design, a well thought out color palette, fonts, imagery and excellent copy. Does that image carry through to your brochures, folders, flyers or whatever other marketing pieces you use, or have they been hastily put together with no thought as to what they communicate?
Here is brand consistency in action, from web site through to presentation folder and DVD labeling the client is getting the same message.
Interested in how we can give your collateral material a more branded and polished look? Checked out our Branding Services.
©: 2011 Chicago web designer