A fair chunk of my projects come from client referrals. One of my latest projects, Spring Willows Farm, was a referral from children’s author, Cynthia Reeg ( thanks so much Cindy!). What’s not to love about referrals, they are a powerful win-win-win for all concerned.
The New Client
Hiring a web designer can be a daunting task. Where do you begin. A simple Google search for “chicago web designer” yields a whopping 2,610,000 results. Even if you just evaluate companies on the first 3 or so pages that can take a lot of time and can you be sure the companies are a good fit for your project in terms of expertise, experience and even budget. For a new client, a referral, or even a number of referrals can be invaluable time saver and pre-screening process.
The Referring Client
When referring, personal reputation is on the line. The referring client is placing their trust in you to do not only a good, but a great job. Their experience working with you has obviously been excellent and they want the same experience for the “new client” A few years back a client sent me a number of referrals and at the end of each project I’d let them know they were complete. Their response was always “you make us look great”. Mission accomplished.
The Web Designer
A referral is the greatest form of flattery a client can give and is the ultimate validation that you did a great job for them. It is a good solid lead that more often than not will lead to a new project. More clients = more potential referrals.
So there you have it the three fold power of referrals.
©: 2010 Chicago Web Designer