A few weeks back I showcased a new logo for Prefix Technologies. The logo has now been seamlessly integrated into their web site.
Switching out an old logo with a new one can sometimes pose a few challenges.
- The footprint is substantially different, wider or taller, and the allotted logo area can’t accommodate.
- Color issues. Too much or too little contrast, color clashes.
- Look and feel – is the look and feel of the logo in keeping with the rest of the site.
In this particular logo switch we had an issue with color contrast as you can see below, the new logo just did not pop against the background.
Adding a dynamic star burst solved the problem.
©: 2010 Chicago Web Designer
There is something very satisfying about a web redesign project. Take a look at this site we seriously revamped for Zagros Robotics.
This is the before
and here is the after
The site not only looks more appealing and easy to use but has the advantage of some major under the hood improvements too.
The original site incorporated a shopping cart (PDshop.net) and while this had been well configured in terms of categories it was embedded into the static site with frames (yikes!…. a SEO nightmare). The shopping cart software was the basis of our redesign. We created and implemented a unique template and used the custom page feature within the software to add all the “static pages” of the site. The frames were stripped away leaving a site that is much more friendly towards the search engines and is also a lot easier for the client to manage.
The end users win, the client wins and the search engines win! Success
2010 © Chicago Web Designer
Launched today is a new web site for Clinical Ophthalmology Inc of St Louis.
We completely reworked their old site, creating a fresh new look which is easier to use and offers the site visitors lots more information. The site also features a text size adjustment tool to help those who need a larger print to read.
Just in case you were wondering this is what the old site looked like.
2010 ©: Chicago Web Designer
We hear ” I need my web site redesigned” quite a bit these days. While there are many reasons here are our top picks.
- I need my website to look more professional.
Looks are everything and online you have just a few seconds to make that all important first impression. A well designed fast loading web site can do wonders to encapsulate your expertise and reach and engage your target audience.
- We need our content reorganized.
If your site visitors are having click through page after page to get to the information they want, you are making then work too hard. A web site with intuitive navigation and well organized content = “a don’t make me think visitor”
- My web site is not doing what I want it to do.
Whether you want your site to act as a lead generation tool, a portal of information, or a selling platform, it is important to guide or funnel the site visitors exactly where you want them to go via “call to actions”
- I need to add some additional functionality
Want to add a blog, additional pages, links to your social media networks? A well thought out web site will always be able to accommodate additional functionality without a complete redesign but sometimes there comes a point when a redesign is the best options.
- I want my site to perform better in the search engines.
The structure and design of a web site bears a huge relation on how well a site performs in the search engines and a skilled web designer will know how to optimize all elements that make up a web site, for best search engine results.
Now lets take a look at these in action with three before and after web redesign projects.
Peter Meder and Company
We addressed all 5 reasons in the redesign of a web site for Chicago headhunter, Peter Meder and Company. The new site has a much more professional look/feel and immediately imparts the nature of the business. Visitors have easy access to the current position searches which is a huge time saver for both client and job hunter.
Content reorganization was the main driver behind our redesign of the Bear Essentials web site. We produced a much more appealing user friendly site with clear call to actions.
A more professional look was the order of the day for our redesign of Tiger Tables with clear call to actions.
Do you have a web site that could do with a makeover? We’d love to have an opportunity to talk with you.
Call us at 847 607 8679
2010 © Chicago Web Designer
Remember this post ” Pro Bono Web Design” at the beginning of June? Well the web site for Burns Recovered Support Group is now live. Visit it here www.brsg.org
We went from an outdated this:-
to a slick, all singing and dancing this:-
A fresh new look and feel, the design of the site has focused on getting the site visitor to where they want to go quickly and without making them think, via simple drop down navigation and bold buttons on the home page. Built on the WordPress platform, the client is able to easily update the site, whether it is adding a new event or a batch of photographs. Burn camp 2010 is just three weeks away so stay tuned to see new photos of all the happy campers.
2010 © St Louis Web Designer
You have one chance to make that all important first impression, are you achieving that with your web site?
The updated site we’ve created for Breeze Law Firm delivers a great first impression with a rich look/feel, easy to navigate interface and direct copy allowing visitors a thorough overview of the practices areas.
Visit the site a www.breezelaw.com
Launched this week is an updated web site for the Larry Hughes Basketball summer camp. Time was of the essence in getting this site online as flyers advertising the camp were being distributed and visitors were being directed to a very outdated site with incorrect information. We completed this new site in less than a week.
More user friendly and with clear call to actions was the focus or our re-design. Here is what our client had to say “The site looks fantastic!!”
Last week saw the launch of a new web site for tigertables.com.
Tiger Tables is in the business of selling actuarial software and offers a demo version for evaluation. Delivering an easy “don’t make me think” approach was our focus during the design phase, and we utilized bold navigation on the home page to attract users to try the demo or buy the product.
The overall site design was targeted for a more upscale, professional look compared to the original site.
Business owner Larry Katzenstein had this to say:
“Thanks again for all your help. I love the way my new site looks.”
Launched today is our latest web design project, the re-design of a site for Loomis Brothers.
We developed a completely new look and feel which gives the site more appeal and improves the user experience. The navigation and copy is organised in sections relevant to the users, from those interested in Commercial Laundry system, Self service laundries or Parts and Service.
The site also features a custom blog allowing the client to easily update with news and events.
Visit the site at http://www.loomisbros.com/