A brand color palette. Eye of a St Louis web designer

A few weeks ago these beautiful irises were in full bloom in my St Louis garden. Notice anything about the colors in this photograph? They are essentially the palette of colors we use in our brand.

I love using nature as an inspiration during web and graphic design projects and as this image shows a simple photograph is sometimes all you need to build a great color palette from which to work.

St Louis web designer tip of the day

Are you getting the most of the visual elements of your brand ?

The visual elements of your brand are typically classified as

  • Your Logo
  • Typography – font face, sizes
  • Color Palette – primary and secondary colors
  • Imagery- photographs, illustration and their styles
  • Personality

Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.

Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.

A Selection of our St Louis Blog Clients

Blogs have become a great way to interact with your site visitors, providing them with fresh news, stories and events. A blog can be easily added to an existing web site and requires no technical knowledge to use.

Very often the blog will be the first page visited on your web site and your first opportunity to present your visitor with your brand image. If you use one the standard templates offered with say Google Blogger, your blog might have all the functionality you wish but the opportunity to engage your visitor with your brand lost . As the saying goes you only have one chance to make a first impression.

We specialize in creating a blog which compliments your brand image.

Here are two example of our blog work in action:-

Citizens for Modern Transit Working to expand St Louis Metrolink ..topical issues

Cynthia Reeg News from children’s author Cynthia Reeg

Also in development are blogs for two other St Louis based companies, Throttlenet and Loomis Bros.

Give your brand image a polish with a Favicon

A Favicon is a little custom icon that appears next to a website’s URL in the address bar of a web browser. If a site is bookmarked (Internet Explorer (“IE”) 5.0 and above) the icon is also associated with the entry in the favorites menu…this makes a site easy to locate in a long favorites list.

See our favicon – it is based on our logo and imprints our brand image just that little bit further

Creating a favicon is quite a design challenge as you are working with a design canvas of 16 pixels square ..which is very small and does not allow for detail. Once the graphic is created it is saved as an ICO format and uploaded to the server.

A small snippet of HTML is added to your web pages

<link rel="shortcut icon" href="/favicon.ico" type="image/x-icon" />

and you are fully branded with a custom Favicon. If this is something you would like to add to your branding mix contact us here

And now for a little pop quiz

Can you name the organizations behind each of these Favicons? All but one of them are based in St Louis

St Louis web designer: New brand image for Indigo Image

We are celebrating our 7th year in business with a fresh new logo for Indigo Image, published for the first time today.

We have maintained color and design elements from the original logo but given them a more contemporary treatment.

The launch of the logo has also be combined with a freshen-up of the web site with the introduction of new page graphics.