Last year I was contracted to build a brand image for an online small business radio start up. As a web and graphic designer, these are favorite types of projects and I have been fortunate to enjoy plenty over the last few years. From a designers standpoint the real beauty of a complete brand image project is that you get to start with a completely blank canvas.
Various circumstances meant that the Small Business Radio was unfortunately never launched but I thought I’d share with you today the elements I created.
The starting point was naturally the logo which was then incorporated into a business card.
Then came the look and feel of the web site. It needed to accommodate a custom designed media player and a space for ads.
and lastly a set of banner ads to promote the site before and after it’s launch
It was a really fun project to work on and I was disappointed it never made it to the launch stage. I think it would have been a great resource for all of us small business owners.
2010 © St Louis Web Designer
It’s been pretty hard to have time to post to this blog over the last couple of weeks with a very healthy workload of projects.
Here is one of our recent logo and business card creations for Lava Smith.
Visit our logo portfolio
2010 © St Louis Web Designer
Here is one of the latest projects we have been working on; Big River Associates.
Here is the logo and stationery set. A web site is in the works.
I am kicking off this week with a complete branding project for a St Louis business consulting company. Concepts for the logo are well on the way and I will also be working on a stationery set and web site.
A few weeks ago these beautiful irises were in full bloom in my St Louis garden. Notice anything about the colors in this photograph? They are essentially the palette of colors we use in our brand.
I love using nature as an inspiration during web and graphic design projects and as this image shows a simple photograph is sometimes all you need to build a great color palette from which to work.
St Louis web designer tip of the day
The visual elements of your brand are typically classified as
- Typography – font face, sizes
- Color Palette – primary and secondary colors
- Imagery- photographs, illustration and their styles
Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.
Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.
We are currently working on a branding project for The 4449, a boutique condo and townhome construction, on 4449 Olive Street in the Central West End.
The project encompasses a logo, web site, 30 ft high building banners and brochure.
Blogs have become a great way to interact with your site visitors, providing them with fresh news, stories and events. A blog can be easily added to an existing web site and requires no technical knowledge to use.
Very often the blog will be the first page visited on your web site and your first opportunity to present your visitor with your brand image. If you use one the standard templates offered with say Google Blogger, your blog might have all the functionality you wish but the opportunity to engage your visitor with your brand lost . As the saying goes you only have one chance to make a first impression.
We specialize in creating a blog which compliments your brand image.
Here are two example of our blog work in action:-
Citizens for Modern Transit Working to expand St Louis Metrolink ..topical issues
Cynthia Reeg News from children’s author Cynthia Reeg
Also in development are blogs for two other St Louis based companies, Throttlenet and Loomis Bros.
A Favicon is a little custom icon that appears next to a website’s URL in the address bar of a web browser. If a site is bookmarked (Internet Explorer (“IE”) 5.0 and above) the icon is also associated with the entry in the favorites menu…this makes a site easy to locate in a long favorites list.
See our favicon – it is based on our logo and imprints our brand image just that little bit further
Creating a favicon is quite a design challenge as you are working with a design canvas of 16 pixels square ..which is very small and does not allow for detail. Once the graphic is created it is saved as an ICO format and uploaded to the server.
A small snippet of HTML is added to your web pages
<link rel="shortcut icon" href="/favicon.ico" type="image/x-icon" />
and you are fully branded with a custom Favicon. If this is something you would like to add to your branding mix contact us here
And now for a little pop quiz
Can you name the organizations behind each of these Favicons? All but one of them are based in St Louis
We are celebrating our 7th year in business with a fresh new logo for Indigo Image, published for the first time today.
We have maintained color and design elements from the original logo but given them a more contemporary treatment.
The launch of the logo has also be combined with a freshen-up of the web site with the introduction of new page graphics.